Clicks 'n Conversions Blog

New Stats for Email Marketers

Interesting facts from the Direct Marketing Association’s recently released 2011 Statistical Fact Book include:

• Midday, between 10 a.m. and 2 p.m., seems to be the best time to send emails.
• Friday is the most popular day of the week for sending promotional retail emails according to the Fact Book. However, b2b marketers may have better luck spreading out their emails over a series of days or considering weekend emailing.
• Subject lines of 35 characters or fewer have higher click-through rates.

Via BtoB Online. Read more.

Court lifts ban on using competitors’ name in search ad

“In a ruling that could affect a large swath of search marketers, a federal appeals court on Tuesday vacated an injunction banning a software vendor from using a rival’s name as a keyword that triggers pay-per-click ads.” No one is saying it’s a good search tactic, but for now it looks like you won’t be infringing on trademarks.

Via Online Media Daily. Read more.

Lessons From JC Penny’s, Overstock And Forbes:

Three Tips to Avoid Violating Google’s Webmaster Guidelines: 1. Avoid using hidden text and/or hidden links. 2. If you buy links, be very careful. 3. Keep an eye on duplicate content.

Via Search Insider. Read more.