Email Still Strong; Must Be Relevant
“According to a new report from Exact Target and CoTweet, data from “The Social Break-up” indicates 18% of email users say they never open email from companies, and 77% of all US online consumers say they have become more cautious in the past year about giving their email addresses to companies…. Relevancy has become a baseline requirement for consumers, and they are quick to judge companies when their email programs fail to live up to this standard.”
Via Center for Media Research. Read more.
Fri, Mar 18, 2011
News
Written by: Susan Tatum