Google continues punishing marketers for questionable SEO practices
Links to Overstock.com web pages dropped from near the top to page five or six for dozens of common searches as Google penalized the company in part for encouraging college and university websites to post links to its pages.
This is the second move by Google in two weeks against a large retailer for allegedly violating guidelines. Earlier this month, the New York Times reported that Google lowered the ranking of links to J.C. Penney Co. in response to tactics employed by an SEO consultant on its behalf.
Via WSJ Online. Read more.
Google changes SEO algorithm – again
Changes in the mysterious algorithm by which Google determines organic ranking of website pages are common place. But some are bigger than others, and Google’s recent change – aimed at so-called “content farms” is a biggie.
Fri, Mar 4, 2011
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Written by: Susan Tatum