It wouldn’t be much of a stretch to say that every website owner wants more website traffic. But how much do you really need?
“As much as I can get” is the answer I often hear, but it’s not the right one. In fact that’s is an answer that can lead straight to an ineffective marketing program.
Why not just drive as many leads as you can?
For a company with unlimited marketing resources, getting as much traffic as possible would be fine. But most of us have a finite budget and a limited number of brains and hands to help. When you overspend on driving traffic to your website – or on any type of lead generation – you’re forced to spend less on equally important marketing activities such as traffic conversion, lead nurturing, and even customer retention.
So how much website traffic do you really need?
You can get an actual, realistic answer to this question with a little simple math. The amount of traffic you need to drive to your website depends on three factors:
1. Your revenue goals
2. Your average deal or customer value
3. How good you are at turning website visitors into leads and leads into customers.
Rather than laying out a formula and making you figure it out, we’ve put together a website traffic calculator to help you find your number. Give it a try and let us know what you think.