Getting Starting in Pay Per Click Advertising? Go with Google
Once you’ve come to the realization that – for traffic building purposes – every software or technology marketer needs to be active in paid search marketing, the place to start is with Adwords – Google’s massive advertising program.
Yes, there are other search marketing options – notably Yahoo, MSN and a wide variety of vertical search engines. But many different studies show Google is the general search engine of choice for about 77% of business users. So, why start anywhere else?
For comparison, Yahoo and MSN (the 2nd and 3rd most popular search engines) are favored by 14% and 7% of business users respectively.
General search engines are especially important to buyers in the early stages of the decision-making process. This is usually where buyers turn to start their online research. From your perspective, it’s the best option for reaching prospects who aren’t familiar with you yet.
B2B vertical search engines such as KnowledgeStorm tend to become more important to buyers as they enter the negotiation phase – where they’re comparing various vendors. You’ll probably want to check these out at some point.
For now, go with Google. Tomorrow I’ll give you a quick start guide to setting up your Adwords account.
Technorati Tags: pay per click, ppc, traffic, search engine, search marketing
This article was first published April 1, 2008 on the Tatum Marketing blog
Once you’ve come to the realization that – for traffic building purposes – every software or technology marketer needs to be active in paid search marketing, the place to start is with Adwords – Google’s massive advertising program.
Yes, there are other search marketing options – notably Yahoo, MSN and a wide variety of vertical search engines. But many different studies show Google is the general search engine of choice for about 77% of business users. So, why start anywhere else?
For comparison, Yahoo and MSN (the 2nd and 3rd most popular search engines) are favored by 14% and 7% of business users respectively.
General search engines are especially important to buyers in the early stages of the decision-making process. This is usually where buyers turn to start their online research. From your perspective, it’s the best option for reaching prospects who aren’t familiar with you yet.
B2B vertical search engines such as KnowledgeStorm tend to become more important to buyers as they enter the negotiation phase – where they’re comparing various vendors. You’ll probably want to check these out at some point.
For now, go with Google. Tomorrow I’ll give you a quick start guide to setting up your Adwords account.
Fri, Nov 6, 2009
Conversion Optimization, Traffic
Written by: Susan Tatum