Susan Pascal Tatum is the president of Clicks ‘n Conversions, Inc. She has been creating, implementing and measuring successful marketing programs for longer than she is willing to admit. Suffice it to say that her experience covers well over two decades. She brings her clients a wealth of marketing, communication and management experience encompassing business-to-business companies ranging from start-ups to well established enterprises, both public and privately owned. She understands the challenges of marketing firsthand.
Susan’s strong results orientation focuses on corporate objectives and the measurable contributions marketing can make. Her strengths are quickly assessing current programs and potential, assembling cross-functional and internal/external teams, and achieving rapid results. She thoroughly enjoys being held accountable.
Susan has held marketing and management positions at Agere Systems, Lucent Technologies, Ortel Corporation, EIF Holdings and Softsel Computer Products. She has been a founder and partner in Shout Communications as well as Tatum Marketing. Current and former clients include Microsoft, Cisco, Oracle, Cornerstone OnDemand, Xponent Photonics, GLE Associates, Mitratech, Envisia Learning, P.W. Stephens Contracting, Sabeus Photonics, Xircom, and Ascend Communications. Susan has a B.A. in Journalism from the University of Georgia.
Eric Gerds started his computer training as a contractor for the US Air Force. In a technology career spanning over 20 years, he has worked for many major companies such as Boeing and Sony Imageworks.
Eric’s accomplishments in the SEO arena make him a much sought-after consultant in both business-to-business and business-to-consumer markets. His programs have garnered and maintained high rankings in highly competitive markets; and most importantly, have continuously resulted in increases in both quantity and quality of traffic for his clients.
For the past 17 years, Eric has taught a variety of technology-related college courses including search engine optimization, website design, and digital video. He is currently teaching digital video editing and visual effects at Santa Monica College.
A 20+ year career in the software industry has given Sue Anderson-Lenz a deep understanding for the language, motivations, and needs of the software community.
While working as director for two international software firms — one focused on delivering financial information to the investment community, the other focused on delivering market research to the CPG community — she saw her share of marketing collateral filled with buzzwords and unsubstantiated claims. Everyone, it seemed, was selling industry-leading, enterprise-wide software solutions built with next generation technologies. What was desperately missing from each was WIIFM (“What’s In It For Me”).
In 2005 Sue left her software development roots to join SoftwareCEO.com as site manager and assistant publisher. Responsible for newsletter content and publication, site content, marketing and promotional material, advertising, and new business development, Sue realized that high-tech marketing could be different. In fact, clear, concise benefits and easy-to-understand language trumped impressive-sounding buzzwords every time.
Her passion for marketing led her to found Marketing Lure (formerly known as eVoice Marketing and Communications), where she now helps high-tech clients transform their tech-focused marketing material into direct, meaningful copy that sells.
Sue is Pragmatic Marketing certified (PMC) and holds a Masters in Computer Science from Michigan State University.
When she’s not writing, you’ll find her running, gardening, or hiking with her dog Joey by her side.
Area of specialization: Case studies, Website content, Educational articles, E-mail promotions and newsletters, White papers