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Beware the Power of Blogs
Beware the Power of Blogs Happy New Year to everyone. I realize this is supposed to be a series about SEO and web marketing, and blogging is not normally considered part of that work. But I ran across some interesting statistics about blogging and wanted to share them and some thoughts on the subject before [...]
Continue reading...Are Keywords the Only Ranking Factors?
Are Keywords the Only Ranking Factors? I’ve spent six articles talking about keywords for websites; however the question needs to be asked: are keywords the only factor that impacts the ranking of a website? The answer is no. Keywords are the foundation for getting a higher ranking on search engine results pages, but they are [...]
Continue reading...B2B Lead Generation: Launch an Integrated Program in 30 Days or Less.
B2B Lead Generation: Launch an Integrated Program in 30 Days or Less. So you’ve decided you’re ready to launch that lead generation program you’ve been thinking about for a while, and you want a program that: a) brings you the most immediate high quality results, and b) provides a system in which to nurture the [...]
Continue reading...Keyword Selection – In the Words of Your Customers
Keyword Selection – In the Words of Your Customers Today’s search engine marketing tip for technology marketers covers the first “rule” of keyword selection: choose the words your prospects will use to find a product or service like yours. Read that sentence again. This is very different from using the words you use to describe [...]
Continue reading...How to Provoke Action from Your Prospects
How to Provoke Action from Your Prospects Yesterday a client sent me a great article from the Harvard Business Review called In a Downturn, Provoke Your Customers. I urge you to read it. The premise of the article – which is written by Philip Lay, Todd Hewlin and Geoffrey Moore – is that you can [...]
Continue reading...How to Drive Traffic to Your Business Technology Website
How to Drive Traffic to Your Business Technology Website By popular request, this post is a high level look at some of the tactics technology marketers can use to increase the traffic (or leads) going to your website. You could make a pretty good argument that virtually any marketing tactic can be used to create [...]
Continue reading...How to Design a Solid Technology Marketing System
How to Design a Solid Technology Marketing System Last week I wrote about the five fundamentals of successful technology marketing in an overview of how a complete marketing program fits together. This week I want to give you a more tactical approach to designing a solid marketing system or improving the one you have. Sometimes [...]
Continue reading...How Many Leads Do You Need?
How Many Leads Do You Need? If you know me professionally at all, you’ve probably heard me say this at least a thousand times: marketing’s number one job — sometimes its only job — is to provide good leads to the sales force. By that I mean that all marketing resources should be focused on [...]
Continue reading...How Do You Know?
How Do You Know? “The plural of anecdote is not data.” I ran across this quote on Brad Feld’s blog, Feld Thoughts, recently. I like it so much that if I were the type I’d have it made into a tattoo. Its origin is complicated so I’ll just send you here if you want to [...]
Continue reading...High Tech Marketer’s Fast-Start Guide to Pay-Per-Click Advertising
High Tech Marketer’s Fast-Start Guide to Pay-Per-Click Advertising Okay. This isn’t really a guide yet. It’s more like a list of steps. But if you’re a technology marketer who wants to increase website traffic and you’re not currently using pay-per-click advertising, this article will get you started. What’s so great about pay-per-click advertising? Two things [...]
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6. November 2009
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Written by: Eric Gerds