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Designing a Lead Nurturing System – Part 4: Tactics and the Program
Designing a Lead Nurturing System – Part 4: Tactics and the Program In previous articles on the topic of lead nurturing, I’ve looked at developing a universal lead definition, installing a marketing database, and understanding your prospects’ buying process. These are all key parts of an effective lead nurturing system. Now we get to the [...]
Continue reading...Often Overlooked Keyword Options
Often Overlooked Keyword Options Fifth in a series of articles on SEO and website marketing appearing every Thursday. The next time that you are looking at a web page, go up to the menu at the top of your browser and find the View pull down menu and from that select Source or Page Source. [...]
Continue reading...Looking Differently at Links
Looking Differently at Links We’ve all followed links from one website to another, but did you know these links are an important part of search engine rankings? Over the past couple of years, links – especially inbound links pointing toward your website from other sites, have come to be a sign of relevance and authority. [...]
Continue reading...Looking at Statistics Part 1: Hits and Visitors
Looking at Statistics Part 1: Hits and Visitors One of the great things about web marketing is the ability to measure and track what people are doing. This means you don’t have to guess at what’s working and not working. I thought I would start the new year with a back-to-basics look at website statistics. [...]
Continue reading...Keywords: Using the Words
Keywords: Using the Words One night a week I teach video editing at a local community college. Recently a student found out about my day job in the SEO business and the first question they asked was: What are the magic words I need to put on my website to make it ‘Number One on [...]
Continue reading...Keyword Mania
Keyword Mania The concept of keywords sounds very simple. When a person types in a word or series of words, such as ‘Power Widgets’ into the search box on Google, the search engine will find every web page which has these two words on it, even if they are not next to each other on [...]
Continue reading...Keywords and What to Do with Them.
Keywords and What to Do with Them. In the past few articles, I’ve spent a good amount of time discussing how to choose keywords for websites. The next logical question concerns what is to do with these keywords. Most people focus all their energy putting the keywords within the body of the website. This is [...]
Continue reading...Keywords and Landing Pages
Keywords and Landing Pages You may have heard the term ‘Landing Page’ and wondered what that means. A Landing Page is a sub-page – not the Home Page – which is designed to target or focus on a specific topic. Think of them as additional doors to the website. Most people come in the front [...]
Continue reading...Keyword Ranking and Being Number 1
Keyword Ranking and Being Number 1 In my last article I talked about how to compile a list of possible keywords. Eventually you will have to narrow down your list and select the best keywords to focus on. One of the most important – and often overlooked – aspects of a keyword is its search [...]
Continue reading...Building a Word of Mouth Link Campaign
Building a Word of Mouth Link Campaign In my last article I talked about inbound links and how, rather than just putting links onto random websites, it would be better to create what I call a word-of-mouth link campaign. In a word-of-mouth link campaign, instead of just going for a large volume of links, the [...]
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10. November 2009
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Written by: Susan Tatum