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Don’t Let Length Dictate When You’re Done Writing (the magic of whitespace)
This article was first published December 16, 2008 on the Tatum Marketing blog Make your marketing messages pop tip #2: Avoid the intimidating term paper look-and-feel by keeping your paragraphs brief. I don’t know about you, but I make an unconscious decision to set aside any reading material that (at first glance) looks heavy or [...]
Continue reading...Does Your Website Make Prospects Want to Call?
This article was first published February 4, 2009 on the Tatum Marketing blog I’m fortunate because as I writer I learn so much from the people I interview. A few weeks back I had the pleasure of speaking with an incredibly down-to-earth CEO for a SoftwareCEO exclusive that’s in the works. Clate Mask runs Infusionsoft, [...]
Continue reading...How to Build a Loyal E-Mail Following
This article was first published January 20, 2009 on the Tatum Marketing blog Following up on the blog entry I started on January 6th, today I’d like to wrap up my e-mail marketing tips with six ideas to help build a loyal e-mail following. Build a loyal e-mail following tip #1: Be practical. How many [...]
Continue reading...Do You Play BS Bingo?
This article was first published February 18, 2009 on the Tatum Marketing blog A lot of marketers do without even realizing it. BS Bingo (or as Wikipedia calls it, Buzzword Bingo) is a little game salespeople like to play with our marketing material. To play, all you need is marketing collateral and BS Bingo cards, [...]
Continue reading...3 Things Your Website Should Say About You
This article was first published March 25, 2009 on the Tatum Marketing blog When I was just starting out, I admit I was taken aback when my first big prospect (who came to me through a referral) called and started his conversation by saying, “Yeah, I was looking at your website…” Fortunately, I had put [...]
Continue reading...Exploring the Numbers: Pageviews & Time
Exploring the Numbers: Pageviews & Time For the past two weeks in this column we’ve been looking at website statistics. First we looked at Hits and Visitors and last week we looked at Bounce Rate. Continuing the look at statistics there is a grouping called Pageviews and Average Pageviews. The basic concept of pageviews is [...]
Continue reading...Forget about leads – worry about traffic.
Forget about leads – worry about traffic. Lately the technology business leaders I talk with tend to be in one of two camps. They either want to generate more leads or they want to generate more traffic. The traffic guys tend to be those who sell online. Those who don’t sell online still think in [...]
Continue reading...Escaping the Money Pit
Escaping the Money Pit It’s been a while since I wrote about trade shows as a market tactic, so you might be interested in reading an article I recently wrote for Sales and Marketing Management magazine. Read more about it here: Escaping the Money Pit. This article was first published May 19, 2008 on the [...]
Continue reading...Email Marketing for Complex Sales Cycles
Email Marketing for Complex Sales Cycles If you’re a business owner or marketer who is undecided about the value of email marketing, Email Marketing for Complex Sales Cycles, by Winton Churchill, is a good book for you. It’s intended to be a quick read, and it is. I got through it in one afternoon while [...]
Continue reading...Does Your Website Look Better Than It Really Is?
Does Your Website Look Better Than It Really Is? If you read this blog regularly, you may be tired of seeing me go on and on about building a better technology website; but there’s a very good reason for it. Most business technology websites suck. And that’s not just my opinion. There’s plenty of independent [...]
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10. November 2009
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Written by: marketinglure