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Exploring the Numbers: Pageviews & Time
Exploring the Numbers: Pageviews & Time
For the past two weeks in this column we’ve been looking at website statistics. First we looked at Hits and Visitors and last week we looked at Bounce Rate. Continuing the look at statistics there is a grouping called Pageviews and Average Pageviews.
The basic concept of pageviews is fairly straight [...]
Forget about leads – worry about traffic.
Forget about leads – worry about traffic.
Lately the technology business leaders I talk with tend to be in one of two camps. They either want to generate more leads or they want to generate more traffic. The traffic guys tend to be those who sell online. Those who don’t sell online still think in terms [...]
Escaping the Money Pit
Escaping the Money Pit
It’s been a while since I wrote about trade shows as a market tactic, so you might be interested in reading an article I recently wrote for Sales and Marketing Management magazine. Read more about it here: Escaping the Money Pit.
This article was first published  May 19, 2008 on the Tatum Marketing [...]
Email Marketing for Complex Sales Cycles
Email Marketing for Complex Sales Cycles
If you’re a business owner or marketer who is undecided about the value of email marketing, Email Marketing for Complex Sales Cycles, by Winton Churchill, is a good book for you. It’s intended to be a quick read, and it is. I got through it in one afternoon while waiting [...]
Does Your Website Look Better Than It Really Is?
Does Your Website Look Better Than It Really Is?
If you read this blog regularly, you may be tired of seeing me go on and on about building a better technology website; but there’s a very good reason for it.
Most business technology websites suck. And that’s not just my opinion. There’s plenty of independent research to [...]
Designing a Lead Nurturing System – Part 4: Tactics and the Program
Designing a Lead Nurturing System – Part 4: Tactics and the Program
In previous articles on the topic of lead nurturing, I’ve looked at developing a universal lead definition, installing a marketing database, and understanding your prospects’ buying process. These are all key parts of an effective lead nurturing system.
Now we get to the good part [...]
Often Overlooked Keyword Options
Often Overlooked Keyword Options
Fifth in a series of articles on SEO and website marketing appearing every Thursday.
The next time that you are looking at a web page, go up to the menu at the top of your browser and find the View pull down menu and from that select Source or Page Source. Â What will [...]
Looking to the New Year – Conduct a Website Review
Looking to the New Year – Conduct a Website Review
Another in a series of articles on Search Engine Optimization and Web Marketing in Plain English from Eric Gerds.
As we come to the end of 2008 it is important to look back not just on friends and family but to also review your website.
The first question [...]
Looking Differently at Links
Looking Differently at Links
We’ve all followed links from one website to another, but did you know these links are an important part of search engine rankings?
Over the past couple of years, links – especially inbound links pointing toward your website from other sites, have come to be a sign of relevance and authority.  The more [...]
Looking at Statistics Part 1: Hits and Visitors
Looking at Statistics Part 1: Hits and Visitors
One of the great things about web marketing is the ability to measure and track what people are doing. This means you don’t have to guess at what’s working and not working.
I thought I would start the new year with a back-to-basics look at website statistics. These statistics [...]
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10. November 2009
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Written by: Susan Tatum