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Listening to Keywords
One of the beauties of pay-per-click advertising – and organic SEO – is how much you can understand about the potential buyer just by the words they use. TechTarget & Google , in a recent report on Search Behavior of IT Buyers Online During the Purchase Process , clustered keywords into four groups: brand, issue/opportunity, [...]
Continue reading...When It Pays to Be Negative
Yeah, yeah, I know. We should all be positive. Positive thinking rocks. Positive people are the best ones to be around. The universe rewards those who are positive. I even believe a lot of that. But there’s one place I’m positive negative is good. In fact it is critical. It’s the keywords in your pay [...]
Continue reading...Should Mobile Search be on Your Radar?
I don’t have any real data on this, but I figure just about anyone who owns an iPhone or an Android or even a Blackberry has used the device to access a website or search engine. That’s a lot of people. Google sees enough mobile traffic to have invested heavily in making it easy for [...]
Continue reading...7 Questions to Help You Assess Whether Blogging is Right for Your Business: Part 2 of 3
When I started this blog discussion two weeks back, I challenged you to dig deep to find your passion. Today, I’ll raise three more questions to help you assess whether your business is ready for the blogosphere. The final three questions will be covered in my blog post on March 16th. Why bother with blogging? [...]
Continue reading...7 Questions to Help You Assess Whether Blogging is Right for Your Business – Part 1 of 3
When you consider that Technorati already tracks nearly 11,000 technology blogs, you can’t help but wonder if there is room in the blogosphere for another blogger. Besides, Twitter is all the rage, so why not create a following by tweeting out a few 140-character messages? The answer is simple: IT buyers don’t hang out on [...]
Continue reading...Will PPC Work for You – the Report
Pay-per-click advertising is an awesome marketing tactic for some companies. For others it’s a total waste of time and money. Last month I mentioned our soon-to-be-published free report called Will PPC Work for Me? I’m happy to tell you it’s now available. The report gives you a proven formula for deciding whether or not PPC [...]
Continue reading...PPC: the Times They Are a Changin’
PPC: the Times They Are a Changin’ As I look today at what it takes to succeed in Pay-per-click advertising and compare it to requirements of the past, I have but one response – Whoa! That’s not my actual response but I never know who’s reading this. Anyway as Bob Dylan noted many decades ago [...]
Continue reading...Will Pay-Per Click work for you?
Will Pay-Per Click work for you? Happy New Year everyone! In the 4th quarter of last year we began getting more than the usual amount of contact from companies interested in trying pay per click – whether for the first time or after a less-than-successful previous attempt. This increased interest is not terribly surprising given [...]
Continue reading...Measure Your Marketing for Big Improvements in 2010
Measure Your Marketing for Big Improvements in 2010 If I could get you to do one single marketing-related thing in 2010 it would be to start actively measuring – and acting on – the performance of your marketing program. If you’re already measuring, start holding people accountable. And if you’re already doing that, call me. [...]
Continue reading...Are you getting enough?
Are you getting enough? This may not be the most startling statement you read today, but it’s still worth making: The number of people who buy your product is mathematically related to the number of people who visit your website. More visitors = more sales. Well maybe it’s not entirely that simple. You could drive [...]
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24. March 2010
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Written by: Susan Tatum