Clicks 'n Conversions Blog

It’s Time to Abandon Antiquated Beliefs about PR (Part 3 of 3)

Today I wrap up the PR case study I started in early July.
Click here to read the story from the beginning.

PR case study lesson #4: Make your press releases interactive
This is the first release where I experimented with video, and I was surprised to see how many people took the time to watch a [...]

It’s Time to Abandon Antiquated Beliefs about PR: Part 2 of 3

Two weeks ago, we saw how a low-cost PR distribution service compared to a free distribution service. Today we continue the story and review lessons learned.

What effect, if any, did the press release have on website traffic?

The second chart answers this question.

Both the total number of visitors and total number of unique visiting [...]

It’s Time to Abandon Antiquated Beliefs About PR (Part 1 of 3)

“I’m too small.”
“It’s too expensive.”
“I don’t see the value.”
“We don’t have anything newsworthy to write about.”
These are just a few of the comments I hear from clients when the subject of PR comes up. Most people still believe that press releases are only for large corporations with deep pockets. But it’s time to put away [...]

7 Reasons You Should Be Using Pay-Per-Click Advertising

1. Pay-Per-Click Advertising Is Profoundly Measurable
Having long ago paid my dues in a marketing world where we spent money – big money – based on the loudest (or highest paid) person’s opinion, I have learned to embrace any marketing tactic whose cost and contribution to sales I can measure. Pay-per-click advertising is as measurable as [...]

Paperclip Advertising?

E-marketing is my business so it probably comes as no surprise that I use the term “pay-per-click advertising” fairly often. What is surprising – to me anyway – is the frequency with which I get silence, blank stares or – my personal favorite – “what’s paperclip advertising?” as a response.
This isn’t a slam against anyone [...]

Listening to Keywords

One of the beauties of pay-per-click advertising – and organic SEO – is how much you can understand about the potential buyer just by the words they use.
TechTarget & Google , in a recent report on Search Behavior of IT Buyers Online During the Purchase Process , clustered keywords into four groups: brand, issue/opportunity, solution [...]

When It Pays to Be Negative

Yeah, yeah, I know. We should all be positive. Positive thinking rocks. Positive people are the best ones to be around. The universe rewards those who are positive.
I even believe a lot of that.
But there’s one place I’m positive negative is good. In fact it is critical. It’s the keywords in your pay per click [...]

Should Mobile Search be on Your Radar?

I don’t have any real data on this, but I figure just about anyone who owns an iPhone or an Android or even a Blackberry has used the device to access a website or search engine. That’s a lot of people. Google sees enough mobile traffic to have invested heavily in making it easy for [...]

7 Questions to Help You Assess Whether Blogging is Right for Your Business: Part 2 of 3

When I started this blog discussion two weeks back, I challenged you to dig deep to find your passion. Today, I’ll raise three more questions to help you assess whether your business is ready for the blogosphere. The final three questions will be covered in my blog post on March 16th.

Why bother with blogging? Because [...]

7 Questions to Help You Assess Whether Blogging is Right for Your Business – Part 1 of 3

When you consider that Technorati already tracks nearly 11,000 technology blogs, you can’t help but wonder if there is room in the blogosphere for another blogger. Besides, Twitter is all the rage, so why not create a following by tweeting out a few 140-character messages?

The answer is simple: IT buyers don’t hang out on Twitter, [...]