Clicks 'n Conversions Blog

Should Mobile Search be on Your Radar?

I don’t have any real data on this, but I figure just about anyone who owns an iPhone or an Android or even a Blackberry has used the device to access a website or search engine. That’s a lot of people. Google sees enough mobile traffic to have invested heavily in making it easy for [...]

7 Questions to Help You Assess Whether Blogging is Right for Your Business: Part 2 of 3

When I started this blog discussion two weeks back, I challenged you to dig deep to find your passion. Today, I’ll raise three more questions to help you assess whether your business is ready for the blogosphere. The final three questions will be covered in my blog post on March 16th.

Why bother with blogging? Because [...]

7 Questions to Help You Assess Whether Blogging is Right for Your Business – Part 1 of 3

When you consider that Technorati already tracks nearly 11,000 technology blogs, you can’t help but wonder if there is room in the blogosphere for another blogger. Besides, Twitter is all the rage, so why not create a following by tweeting out a few 140-character messages?

The answer is simple: IT buyers don’t hang out on Twitter, [...]

Will PPC Work for You – the Report

Pay-per-click advertising is an awesome marketing tactic for some companies. For others it’s a total waste of time and money.
Last month I mentioned our soon-to-be-published free report called Will PPC Work for Me? I’m happy to tell you it’s now available.
The report gives you a proven formula for deciding whether or not PPC can work [...]

PPC: the Times They Are a Changin’

PPC: the Times They Are a Changin’
As I look today at what it takes to succeed in Pay-per-click advertising and compare it to requirements of the past, I have but one response – Whoa! That’s not my actual response but I never know who’s reading this.
Anyway as Bob Dylan noted many decades ago – the [...]

Will Pay-Per Click work for you?

Will Pay-Per Click work for you?
Happy New Year everyone!
In the 4th quarter of last year we began getting more than the usual amount of contact from companies interested in trying pay per click – whether for the first time or after a less-than-successful previous attempt. This increased interest is not terribly surprising given a number [...]

Measure Your Marketing for Big Improvements in 2010

Measure Your Marketing for Big Improvements in 2010
If I could get you to do one single marketing-related thing in 2010 it would be to start actively measuring – and acting on – the performance of your marketing program. If you’re already measuring, start holding people accountable. And if you’re already doing that, call me. We [...]

Are you getting enough?

Are you getting enough?
This may not be the most startling statement you read today, but it’s still worth making:
The number of people who buy your product is mathematically
related to the number of people who visit your website.
More visitors = more sales.
Well maybe it’s not entirely that simple. You could drive junk traffic to your site [...]

Don’t Let Length Dictate When You’re Done Writing (the magic of whitespace)

This article was first published  December 16, 2008 on the Tatum Marketing blog
Make your marketing messages pop tip #2: Avoid the intimidating term paper look-and-feel by keeping your paragraphs brief.
I don’t know about you, but I make an unconscious decision to set aside any reading material that (at first glance) looks heavy or academic. Of [...]

Does Your Website Make Prospects Want to Call?

This article was first published  February 4, 2009 on the Tatum Marketing blog
I’m fortunate because as I writer I learn so much from the people I interview. A few weeks back I had the pleasure of speaking with an incredibly down-to-earth CEO for a SoftwareCEO exclusive that’s in the works. Clate Mask runs Infusionsoft, a [...]