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How to Avoid Deadly Marketing Distractions
If you’re like many marketers and business owners I speak with, you may be stalled in your marketing efforts because you’re not sure where to focus next. If so, this article is for you. Even if you’re not exactly standing still, distractions can consume valuable resources and kill your marketing efforts. Here’s how to avoid [...]
Continue reading...When Marketing is a Waste – Part 1: Your Sales People Can’t Sell
Recently we did our job so well, we got fired. Yep. We increased leads and lowered the cost per qualified lead. We built a marketing machine that monthly delivered more than twice the number of qualified leads our client had ever received without them spending one dollar more. But something went terribly wrong. While we [...]
Continue reading...More Website Traffic – How Much?
It wouldn’t be much of a stretch to say that every website owner wants more website traffic. But how much do you really need? “As much as I can get” is the answer I often hear, but it’s not the right one. In fact that’s is an answer that can lead straight to an ineffective [...]
Continue reading...13 Sources for Press Release Fodder
I’ve blogged before about how press releases work to drive highly-targeted traffic and boost search engine rankings. Today I’m going to help jumpstart your press release campaign by offering up 13 sources of PR inspiration. Aside from the obvious internal news sources: product releases, awards you’ve won, upcoming conferences where you will participate or speak, [...]
Continue reading...3 More Ways to Market Your Website Online and Offline
Want to attract more traffic to your website? Here are a few ideas you may not have considered. #1: Maximize your membership in associations. Most chambers of commerce, trade associations, and professional groups host online membership directories that prospective customers and partners will use to locate candidate companies. Essentially free advertising, you’ll attract more eyeballs [...]
Continue reading...It’s Time to Abandon Antiquated Beliefs about PR (Part 3 of 3)
Today I wrap up the PR case study I started in early July. Click here to read the story from the beginning. PR case study lesson #4: Make your press releases interactive This is the first release where I experimented with video, and I was surprised to see how many people took the time to [...]
Continue reading...It’s Time to Abandon Antiquated Beliefs about PR: Part 2 of 3
Two weeks ago, we saw how a low-cost PR distribution service compared to a free distribution service. Today we continue the story and review lessons learned. What effect, if any, did the press release have on website traffic? The second chart answers this question. Both the total number of visitors and total number of unique [...]
Continue reading...It’s Time to Abandon Antiquated Beliefs About PR (Part 1 of 3)
“I’m too small.” “It’s too expensive.” “I don’t see the value.” “We don’t have anything newsworthy to write about.” These are just a few of the comments I hear from clients when the subject of PR comes up. Most people still believe that press releases are only for large corporations with deep pockets. But it’s [...]
Continue reading...7 Reasons You Should Be Using Pay-Per-Click Advertising
1. Pay-Per-Click Advertising Is Profoundly Measurable Having long ago paid my dues in a marketing world where we spent money – big money – based on the loudest (or highest paid) person’s opinion, I have learned to embrace any marketing tactic whose cost and contribution to sales I can measure. Pay-per-click advertising is as measurable [...]
Continue reading...Paperclip Advertising?
E-marketing is my business so it probably comes as no surprise that I use the term “pay-per-click advertising” fairly often. What is surprising – to me anyway – is the frequency with which I get silence, blank stares or – my personal favorite – “what’s paperclip advertising?” as a response. This isn’t a slam against [...]
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10. March 2011
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Written by: Susan Tatum