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7 Questions to Help You Assess Whether Blogging is Right for Your Business: Part 2 of 3
When I started this blog discussion two weeks back, I challenged you to dig deep to find your passion. Today, I’ll raise three more questions to help you assess whether your business is ready for the blogosphere. The final three questions will be covered in my blog post on March 16th. Why bother with blogging? [...]
Continue reading...7 Questions to Help You Assess Whether Blogging is Right for Your Business – Part 1 of 3
When you consider that Technorati already tracks nearly 11,000 technology blogs, you can’t help but wonder if there is room in the blogosphere for another blogger. Besides, Twitter is all the rage, so why not create a following by tweeting out a few 140-character messages? The answer is simple: IT buyers don’t hang out on [...]
Continue reading...The Secret to Action-Oriented Marketing Measurement
The Secret to Action-Oriented Marketing Measurement Last week I wrote about the marketing metrics we track at Clicks ‘n Conversions and I promised to share the secret to developing a tracking system that drives change. Well, here it is: to be truly useful, a marketing measurement system must do more than just track where you [...]
Continue reading...Measure Your Marketing for Big Improvements in 2010
Measure Your Marketing for Big Improvements in 2010 If I could get you to do one single marketing-related thing in 2010 it would be to start actively measuring – and acting on – the performance of your marketing program. If you’re already measuring, start holding people accountable. And if you’re already doing that, call me. [...]
Continue reading...Resolve to Cleanse Your List in 2010
I was reminded again yesterday how quickly a neutral opinion about a company can turn sour when marketers choose to focus on list size. For whatever reason, my name was added to a non-profit’s prospect database after a prior working relationship I had with them. Since that time, I’ve received e-newsletters (which I unsubscribed to), [...]
Continue reading...Making Marketing Happen – Are Baby Steps Better?
Making Marketing Happen – Are Baby Steps Better? I’ve been thinking a lot lately about what keeps good business owners from running a good marketing program. Based on my double-digit years of marketing experience, I feel comfortable in saying that the real reason most companies have less than stellar marketing results is not because of [...]
Continue reading...How to Cut the Fat From Your Copy Without Starving Content
When pressed to cut words in order to save PR fees or publish an article in a magazine, most people reach for a hatchet to strike entire sentences, paragraphs, and thoughts from their piece. Admittedly, a hatchet is sometimes necessary, but more often than not, light editing techniques can cut copy by 10% (or more) [...]
Continue reading...Techniques to Avoid the Rabid Dog Response – Part 3 of 3
Here’s the final in my three-part series on how to market to the human psyche, or to put it another way, how to diffuse the rabid dog response that kicks in when our livelihood is threatened. I know we’re just talking about software, but consider for a moment what your product represents to new prospects. [...]
Continue reading...Do You Play BS Bingo?
This article was first published February 18, 2009 on the Tatum Marketing blog A lot of marketers do without even realizing it. BS Bingo (or as Wikipedia calls it, Buzzword Bingo) is a little game salespeople like to play with our marketing material. To play, all you need is marketing collateral and BS Bingo cards, [...]
Continue reading...3 Things Your Website Should Say About You
This article was first published March 25, 2009 on the Tatum Marketing blog When I was just starting out, I admit I was taken aback when my first big prospect (who came to me through a referral) called and started his conversation by saying, “Yeah, I was looking at your website…” Fortunately, I had put [...]
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2. March 2010
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Written by: marketinglure