Clicks 'n Conversions Blog

It’s Time to Abandon Antiquated Beliefs about PR (Part 3 of 3)

Today I wrap up the PR case study I started in early July.
Click here to read the story from the beginning.

PR case study lesson #4: Make your press releases interactive
This is the first release where I experimented with video, and I was surprised to see how many people took the time to watch a [...]

It’s Time to Abandon Antiquated Beliefs about PR: Part 2 of 3

Two weeks ago, we saw how a low-cost PR distribution service compared to a free distribution service. Today we continue the story and review lessons learned.

What effect, if any, did the press release have on website traffic?

The second chart answers this question.

Both the total number of visitors and total number of unique visiting [...]

It’s Time to Abandon Antiquated Beliefs About PR (Part 1 of 3)

“I’m too small.”
“It’s too expensive.”
“I don’t see the value.”
“We don’t have anything newsworthy to write about.”
These are just a few of the comments I hear from clients when the subject of PR comes up. Most people still believe that press releases are only for large corporations with deep pockets. But it’s time to put away [...]

IT Buyers and Marketers: Closing the Gap

If you haven’t seen the 2009 report from TechTarget titled “Closing the Gap between IT Buyers and IT Marketers”, you might want to give it a look. There’s some useful information even though the study was conducted in 2008 – which can sometimes seem like forever ago. I suggest it’s still valid now because I [...]

7 Questions to Help You Assess Whether Blogging is Right for Your Business: Part 3 of 3

Three final questions to help you assess whether your company is ready for the blogosphere.

Blogger readiness assessment question #5: Who will be the voice in the blog?
The biggest benefit corporate bloggers say they get from blogging is recognition as an industry thought leader. Therefore, before you start blogging you’ll want to identify whom you want [...]

7 Questions to Help You Assess Whether Blogging is Right for Your Business: Part 2 of 3

When I started this blog discussion two weeks back, I challenged you to dig deep to find your passion. Today, I’ll raise three more questions to help you assess whether your business is ready for the blogosphere. The final three questions will be covered in my blog post on March 16th.

Why bother with blogging? Because [...]

7 Questions to Help You Assess Whether Blogging is Right for Your Business – Part 1 of 3

When you consider that Technorati already tracks nearly 11,000 technology blogs, you can’t help but wonder if there is room in the blogosphere for another blogger. Besides, Twitter is all the rage, so why not create a following by tweeting out a few 140-character messages?

The answer is simple: IT buyers don’t hang out on Twitter, [...]

The Secret to Action-Oriented Marketing Measurement

The Secret to Action-Oriented Marketing Measurement
Last week I wrote about the marketing metrics we track at Clicks ‘n Conversions and I promised to share the secret to developing a tracking system that drives change. Well, here it is: to be truly useful, a marketing measurement system must do more than just track where you are [...]

Measure Your Marketing for Big Improvements in 2010

Measure Your Marketing for Big Improvements in 2010
If I could get you to do one single marketing-related thing in 2010 it would be to start actively measuring – and acting on – the performance of your marketing program. If you’re already measuring, start holding people accountable. And if you’re already doing that, call me. We [...]

Resolve to Cleanse Your List in 2010

I was reminded again yesterday how quickly a neutral opinion about a company can turn sour when marketers choose to focus on list size.
For whatever reason, my name was added to a non-profit’s prospect database after a prior working relationship I had with them. Since that time, I’ve received e-newsletters (which I unsubscribed to), e-mail [...]