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2010 Heralds New Disclosure Policies for Marketers and Bloggers
While the rest of us were making holiday plans last December, the Federal Trade Commission adopted their “Guides Concerning Use of Endorsements and Testimonials in Advertising.” For my first blog entry of 2010, I was hoping I could provide an overview of the changes that impact marketers and copywriters, but alas, with an 81-page document, [...]
Continue reading...News You Might Use – December 11
From the Week of December 7, 2009 Search Engine Marketing Most Important Tool for Small Businesses in 2010 According to a recent study of businesses with fewer than 500 employees conducted by VerticalResponse, the most important tool for small businesses to succeed in 2010 is search engine marketing. These businesses also consider email marketing, public [...]
Continue reading...News You Might Use – November 27
From the week of November 23 Talk of Exclusive News Corp – Bing Deal Continue Stories continue of Rupert Murdoch’s threat to remove its publications – including the Wall Street Journal – from Google’s search and news pages and provide them exclusively to Bing, which is willing to pay for it. That’s one way for [...]
Continue reading...News You Might Use - Week of November 9
Conversion tracking now easier in Adwords Google updated its Adwords interface making it easier to track conversion activities. In addition to a conversion view letting you see tracking status and accumulated value for each conversion, the new interface also provides a Webpages view that shows how many conversions each of your webpages is getting, and [...]
Continue reading...News You Might Use – Online advertising, Google and SaaS Security
Week of November 2 Most online advertising is performance-based. According to the Interactive Advertising Bureau (IAB), in the first half of 2009, 58% of all internet advertising dollars was spent on performance-based advertising – search plus other pay-per-click buys. Non-performance based advertising (ie, display ads) tends to be brand or image type advertising. Although the [...]
Continue reading...News You Might Use – Google
From the week of October 26 LA Selects Google Email Los Angeles became the largest city in the nation to outsource its email system to Google. It will be moving 30,000 city employees to Google’s so-called cloud over the coming year. Contract value is $7.25 million. Read more at the LA Times. Google Testing Social [...]
Continue reading...News You Might Use
From the week of October 19 Google drops Page Rank. Google has quietly removed page rank from its Webmaster Tool – a strong message to webmasters and site owners that other factors are much more important to a site’s search engine rankings. Unfortunately, page rank still appears on the Google Toolbar which means the uninformed [...]
Continue reading...News You Might Use
From the week of October 12 Paid search spending on the rise. Data from Efficient Frontier show growth in paid search spending from July to September, but it’s still 5% lower than this time last year. Watch for costs on some keywords to begin rising. More details at MediaPost. Top keyword nears $100 a click. [...]
Continue reading...How to Protect Yourself Against Click Fraud
This article was originally published on the Tatum Marketing Technology blog on February 4, 2009. Pay-Per-Click advertising may well be your best bet for generating leads in this (and any) economy, but you have to be careful. I was reminded of this last week when I read Click Forensics announcement that US click fraud reached [...]
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- News You Can Use – Week of Feb 21
- Matthew Walmsley: Thanks, I liked this blog post. I found this site ...
- Susan Tatum: I agree -- and the most important step is to take ...
- Sandy Barris: Great information, a lot of hot, hot hot marketing...
- Dave J.: I've have the first one I've done in 15 years of m...
- Susan Tatum: Hi Dave, Very good point. Far too many business...
5. January 2010
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Written by: marketinglure