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News You Can Use – January 14, 2011
Trade Shows Trading Up If your marketing programs have included trade shows in the past – and you found them to be a good value – you might be interested to know they’ve taken a positive turn. The Center for Exhibition Industry Research (CEIR) announced that Q3 2010 indicates positive growth in all metrics for [...]
Continue reading...4 Marketing Tips from BtoB’s 2010 Best Marketers
Each year, BtoB Magazine honors 25 marketers that have raised the bar in terms of innovative, creative marketing strategies and accomplishments. 2010′s picks — profiled in BtoB’s October 11th issue — include senior executives at big-name technology companies Microsoft, Intel, HP, SAP, IBM, and Sybase. Each finalist shared their challenges, overall marketing strategy, and specific [...]
Continue reading...It’s Time to Abandon Antiquated Beliefs about PR (Part 3 of 3)
Today I wrap up the PR case study I started in early July. Click here to read the story from the beginning. PR case study lesson #4: Make your press releases interactive This is the first release where I experimented with video, and I was surprised to see how many people took the time to [...]
Continue reading...It’s Time to Abandon Antiquated Beliefs about PR: Part 2 of 3
Two weeks ago, we saw how a low-cost PR distribution service compared to a free distribution service. Today we continue the story and review lessons learned. What effect, if any, did the press release have on website traffic? The second chart answers this question. Both the total number of visitors and total number of unique [...]
Continue reading...It’s Time to Abandon Antiquated Beliefs About PR (Part 1 of 3)
“I’m too small.” “It’s too expensive.” “I don’t see the value.” “We don’t have anything newsworthy to write about.” These are just a few of the comments I hear from clients when the subject of PR comes up. Most people still believe that press releases are only for large corporations with deep pockets. But it’s [...]
Continue reading...News You Might Use – March 26, 2010
Male or Female Voice Best for Selling? Doesn’t Make Much Difference A recent Adweek Media / Harris poll found 48% of Americans think a male voice is more forceful and 46% believe a female voice is more soothing; but 69% say so what – neither is more likely than the other to sell them a [...]
Continue reading...News You Might Use – March 12, 2010
Gartner raises forecast on PCs In its latest preliminary research released last week Gartner said 2010 PC shipments would increase nearly 20% over 2009 while revenue will increase 12.2%. The increase will be driven largely by sales of mobile computers. This is significantly higher than the 13.3% shipment growth and 1.9% revenue growth Gartner projected [...]
Continue reading...The Link Between Sloppy Writing and Business
Wow! Who knew that grammar could evoke such passion? Over the past two weeks, I’ve asked groups on several social networking sites, including LinkedIn, Ryze, and bizSugar, to weigh in on the subject of writing errors and its impact to business. Clearly, there are some people who believe that content should be judged on substance, [...]
Continue reading...Can Poor Grammar Kill Business?
As I read the January 25, 2010 issue of TIME Magazine this past Saturday, I came across an interesting side note in James Poniewozik’s column. The opinion piece was about the Leno-O’Brien debacle, but in passing he mentioned that one of his neighbors was canceling her daily subscription to the New York Times because it [...]
Continue reading...News You Might Use – January 8, 2010
News You Might Use – January 8, 2010 From the week of January 4, 2010 2010 Outlook projects increase in tech buying InformationWeek’s recently published Outlook 2010 indicates good potential for growth in spending on customer-facing projects (45%), apps to support sales (31%), apps or systems to support new or expanded product lines (31%), apps [...]
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- Why we don’t do marketing plans
- 6 Dangerous Do-It-Yourself Marketing Applications
- How to Really Piss Off Your Customers
- More Website Traffic – How Much?
- When to start marketing
- It's Time to Abandon Antiquated Beliefs About PR (Part 1 of 3)
- A kick in the butt for unfocused marketers
- News You Can Use – Week of Feb 21
- Matthew Walmsley: Thanks, I liked this blog post. I found this site ...
- Susan Tatum: I agree -- and the most important step is to take ...
- Sandy Barris: Great information, a lot of hot, hot hot marketing...
- Dave J.: I've have the first one I've done in 15 years of m...
- Susan Tatum: Hi Dave, Very good point. Far too many business...
14. January 2011
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Written by: Susan Tatum