Clicks 'n Conversions Blog

It’s Time to Abandon Antiquated Beliefs about PR (Part 3 of 3)

Today I wrap up the PR case study I started in early July.
Click here to read the story from the beginning.

PR case study lesson #4: Make your press releases interactive
This is the first release where I experimented with video, and I was surprised to see how many people took the time to watch a [...]

It’s Time to Abandon Antiquated Beliefs about PR: Part 2 of 3

Two weeks ago, we saw how a low-cost PR distribution service compared to a free distribution service. Today we continue the story and review lessons learned.

What effect, if any, did the press release have on website traffic?

The second chart answers this question.

Both the total number of visitors and total number of unique visiting [...]

It’s Time to Abandon Antiquated Beliefs About PR (Part 1 of 3)

“I’m too small.”
“It’s too expensive.”
“I don’t see the value.”
“We don’t have anything newsworthy to write about.”
These are just a few of the comments I hear from clients when the subject of PR comes up. Most people still believe that press releases are only for large corporations with deep pockets. But it’s time to put away [...]

News You Might Use – March 26, 2010

Male or Female Voice Best for Selling? Doesn’t Make Much Difference
A recent Adweek Media / Harris poll found 48% of Americans think a male voice is more forceful and 46% believe a female voice is more soothing; but 69% say so what – neither is more likely than the other to sell them a car [...]

News You Might Use – March 12, 2010

Gartner raises forecast on PCs
In its latest preliminary research released last week Gartner said 2010 PC shipments would increase nearly 20% over 2009 while revenue will increase 12.2%. The increase will be driven largely by sales of mobile computers. This is significantly higher than the 13.3% shipment growth and 1.9% revenue growth Gartner projected last [...]

The Link Between Sloppy Writing and Business

Wow! Who knew that grammar could evoke such passion? Over the past two weeks, I’ve asked groups on several social networking sites, including LinkedIn, Ryze, and bizSugar, to weigh in on the subject of writing errors and its impact to business.
Clearly, there are some people who believe that content should be judged on substance, [...]

Can Poor Grammar Kill Business?

As I read the January 25, 2010 issue of TIME Magazine this past Saturday, I came across an interesting side note in James Poniewozik’s column.
The opinion piece was about the Leno-O’Brien debacle, but in passing he mentioned that one of his neighbors was canceling her daily subscription to the New York Times because it contained [...]

News You Might Use – January 8, 2010

News You Might Use – January 8, 2010
From the week of January 4, 2010
2010 Outlook projects increase in tech buying
InformationWeek’s recently published Outlook 2010 indicates good potential for growth in spending on customer-facing projects (45%), apps to support sales (31%), apps or systems to support new or expanded product lines (31%), apps or systems to [...]

2010 Heralds New Disclosure Policies for Marketers and Bloggers

While the rest of us were making holiday plans last December, the Federal Trade Commission adopted their “Guides Concerning Use of Endorsements and Testimonials in Advertising.”
For my first blog entry of 2010, I was hoping I could provide an overview of the changes that impact marketers and copywriters, but alas, with an 81-page document, that [...]

News You Might Use – December 11

From the Week of December 7, 2009
Search Engine Marketing Most Important Tool for Small Businesses in 2010
According to a recent study of businesses with fewer than 500 employees conducted by VerticalResponse, the most important tool for small businesses to succeed in 2010 is search engine marketing. These businesses also consider email marketing, public relations and [...]