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News You Can Use – Week of March 28
Email Conversion Rates Increase to 2.9% “Conversion rates of commercial email campaigns increased an average of 16.1% in the fourth quarter of 2010, compared with the same period a year earlier, for the strongest conversion rate (2.9%) in two years, according to a new study from the Direct Marketing Association and email marketing company Epsilon [...]
Continue reading...News You Can Use – Week of March 14
Email Still Strong; Must Be Relevant “According to a new report from Exact Target and CoTweet, data from “The Social Break-up” indicates 18% of email users say they never open email from companies, and 77% of all US online consumers say they have become more cautious in the past year about giving their email addresses [...]
Continue reading...News You Can Use – week of March 7
New Stats for Email Marketers Interesting facts from the Direct Marketing Association’s recently released 2011 Statistical Fact Book include: Midday, between 10 a.m. and 2 p.m., seems to be the best time to send emails. Friday is the most popular day of the week for sending promotional retail emails according to the Fact Book. However, [...]
Continue reading...News You Can Use – Week of Feb 28
Google continues punishing marketers for questionable SEO practices Links to Overstock.com web pages dropped from near the top to page five or six for dozens of common searches as Google penalized the company in part for encouraging college and university websites to post links to its pages. This is the second move by Google in [...]
Continue reading...News You Can Use – Week of Feb 21
Social media now affecting Google search … Google is baking “friends” activity on Twitter, Flickr, and other platforms (other than Facebook) into the top search results users see. In some cases, “The social search element will change a page’s ranking — making it appear higher than ‘normal,’” reports Search Engine Land. “The ranking impact will [...]
Continue reading...News You Can Use – Week of Feb 14
Bing’s Local Search Feature Could Drive Clicks And Cash Bing began testing two types of search queries to better understand human behavior and increase the relevance of results — not only organic, but paid search, too. The tests running in the United States focus on results based on previous searches, and results based on location. [...]
Continue reading...News You Can Use – Week of Feb 7
IT buyers don’t trust IT vendor content A new study finds half of IT customers don’t think vendor information is useful, with some turned of by bias they uncover by checking the content against other sources. 84% cross check vendor content against other sources. 33% don’t typically look at vendor-provided content because it is often [...]
Continue reading...One-Hour Marketing Starts Today
Last week I announced a series of short articles to show business owners how to build a basic marketing program spending just one hour a week. The guys at the Cranking Widgets blog convinced me to run the series on their blog. It starts today and will run every Monday until, well, whenever. Today’s post [...]
Continue reading...News you can use – week of Jan 23
U.S. Paid Search Budgets Forecast To Rise 15% Marketers will increase search budgets again in 2011. Small- to-mid-size advertisers are expected to increase budgets on Yahoo / Bing to begin to take advantage of potential volume and stronger return on investments on the new platform. Via MediaPost … Small Businesses Planning Techie Marketing According [...]
Continue reading...News you can use – week of January 16
Business Development and Marketing a Priority For Small Business An overwhelming majority of small business owners plan to spend money on their business in 2011, according to a new survey by Manta. 47% have prioritized marketing and sales as their top spend, with 24% noting business development as top priority and 23% opting for marketing [...]
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1. April 2011
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Written by: Susan Tatum