Clicks 'n Conversions Blog

The Link Between Sloppy Writing and Business

Wow! Who knew that grammar could evoke such passion? Over the past two weeks, I’ve asked groups on several social networking sites, including LinkedIn, Ryze, and bizSugar, to weigh in on the subject of writing errors and its impact to business.
Clearly, there are some people who believe that content should be judged on substance, [...]

Can Poor Grammar Kill Business?

As I read the January 25, 2010 issue of TIME Magazine this past Saturday, I came across an interesting side note in James Poniewozik’s column.
The opinion piece was about the Leno-O’Brien debacle, but in passing he mentioned that one of his neighbors was canceling her daily subscription to the New York Times because it contained [...]

News You Might Use – January 8, 2010

News You Might Use – January 8, 2010
From the week of January 4, 2010
2010 Outlook projects increase in tech buying
InformationWeek’s recently published Outlook 2010 indicates good potential for growth in spending on customer-facing projects (45%), apps to support sales (31%), apps or systems to support new or expanded product lines (31%), apps or systems to [...]

2010 Heralds New Disclosure Policies for Marketers and Bloggers

While the rest of us were making holiday plans last December, the Federal Trade Commission adopted their “Guides Concerning Use of Endorsements and Testimonials in Advertising.”
For my first blog entry of 2010, I was hoping I could provide an overview of the changes that impact marketers and copywriters, but alas, with an 81-page document, that [...]

News You Might Use – December 11

From the Week of December 7, 2009
Search Engine Marketing Most Important Tool for Small Businesses in 2010
According to a recent study of businesses with fewer than 500 employees conducted by VerticalResponse, the most important tool for small businesses to succeed in 2010 is search engine marketing. These businesses also consider email marketing, public relations and [...]

News You Might Use – November 27

From the week of November 23
Talk of Exclusive News Corp – Bing Deal Continue
Stories continue of Rupert Murdoch’s threat to remove its publications – including the Wall Street Journal – from Google’s search and news pages and provide them exclusively to Bing, which is willing to pay for it. That’s one way for Bing to [...]

News You Might Use - Week of November 9

Conversion tracking now easier in Adwords
Google updated its Adwords interface making it easier to track conversion activities. In addition to a conversion view letting you see tracking status and accumulated value for each conversion, the new interface also provides a Webpages view that shows how many conversions each of your webpages is getting, and a [...]

News You Might Use – Online advertising, Google and SaaS Security

Week of November 2
Most online advertising is performance-based.
According to the Interactive Advertising Bureau (IAB), in the first half of 2009, 58% of all internet advertising dollars was spent on performance-based advertising – search plus other pay-per-click buys. Non-performance based advertising (ie, display ads) tends to be brand or image type advertising. Although the percentage spent [...]

News You Might Use – Google

From the week of October 26
LA Selects Google Email
Los Angeles became the largest city in the nation to outsource its email system to Google. It will be moving 30,000 city employees to Google’s so-called cloud over the coming year. Contract value is $7.25 million. Read more at the LA Times.

Google Testing Social Search
Google Social Search [...]

News You Might Use

From the week of October 19
Google drops Page Rank.
Google has quietly removed page rank from its Webmaster Tool – a strong message to webmasters and site owners that other factors are much more important to a site’s search engine rankings. Unfortunately, page rank still appears on the Google Toolbar which means the uninformed are likely [...]