Clicks 'n Conversions Blog

Your Website on an iPad?

I wrote about mobile devices a few weeks ago in a post called Should Mobile Search Be on Your Radar? In my opinion mobile devices are not yet making a big impact on website traffic to non-local business-to-business sites.
But the iPad may change that. We’ll be keeping an eye on it.
Meanwhile, aren’t you curious to [...]

Can Poor Writing Kill Sales? Survey says….

Do you remember the “poor writing” survey I ran during January and February? You know, the one where I ask five quick questions to assess how people react to writing errors in business communication.

I’m wrapping up results which will be published by the end of this week. In the meantime, here’s a sneak peek to [...]

Listening to Keywords

One of the beauties of pay-per-click advertising – and organic SEO – is how much you can understand about the potential buyer just by the words they use.
TechTarget & Google , in a recent report on Search Behavior of IT Buyers Online During the Purchase Process , clustered keywords into four groups: brand, issue/opportunity, solution [...]

IT Buyers and Marketers: Closing the Gap

If you haven’t seen the 2009 report from TechTarget titled “Closing the Gap between IT Buyers and IT Marketers”, you might want to give it a look. There’s some useful information even though the study was conducted in 2008 – which can sometimes seem like forever ago. I suggest it’s still valid now because I [...]

Website visitor conversion – where to start

Website visitor conversion – where to start
“The best thing is to do the right thing. The next best thing is to do the wrong thing. The worst is to do nothing.”
I have no idea who originally said that. I once had a boss who used it frequently. And boy is it true with conversion optimization.
Since [...]

Measure Your Marketing for Big Improvements in 2010

Measure Your Marketing for Big Improvements in 2010
If I could get you to do one single marketing-related thing in 2010 it would be to start actively measuring – and acting on – the performance of your marketing program. If you’re already measuring, start holding people accountable. And if you’re already doing that, call me. We [...]

Intuition Sucks – That’s Why We Test

Recently I sat in on a presentation by Ronny Kohavi, GM for Microsoft’s Experimentation Platform. The talk was called Top Seven Testing Pitfalls.  Among other things, it gave me some good ammo to share with you on the subject of why constant testing is so critical.
As a lifelong marketer, I am thrilled – thrilled – [...]

Don’t Let Length Dictate When You’re Done Writing (the magic of whitespace)

This article was first published  December 16, 2008 on the Tatum Marketing blog
Make your marketing messages pop tip #2: Avoid the intimidating term paper look-and-feel by keeping your paragraphs brief.
I don’t know about you, but I make an unconscious decision to set aside any reading material that (at first glance) looks heavy or academic. Of [...]

Does Your Website Make Prospects Want to Call?

This article was first published  February 4, 2009 on the Tatum Marketing blog
I’m fortunate because as I writer I learn so much from the people I interview. A few weeks back I had the pleasure of speaking with an incredibly down-to-earth CEO for a SoftwareCEO exclusive that’s in the works. Clate Mask runs Infusionsoft, a [...]

How to Build a Loyal E-Mail Following

This article was first published  January 20, 2009 on the Tatum Marketing blog
Following up on the blog entry I started on January 6th, today I’d like to wrap up my e-mail marketing tips with six ideas to help build a loyal e-mail following.
Build a loyal e-mail following tip #1: Be practical.
How many times have you [...]