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Website visitor conversion – where to start
Website visitor conversion – where to start
“The best thing is to do the right thing. The next best thing is to do the wrong thing. The worst is to do nothing.”
I have no idea who originally said that. I once had a boss who used it frequently. And boy is it true with conversion optimization.
Since [...]
Measure Your Marketing for Big Improvements in 2010
Measure Your Marketing for Big Improvements in 2010
If I could get you to do one single marketing-related thing in 2010 it would be to start actively measuring – and acting on – the performance of your marketing program. If you’re already measuring, start holding people accountable. And if you’re already doing that, call me. We [...]
Intuition Sucks – That’s Why We Test
Recently I sat in on a presentation by Ronny Kohavi, GM for Microsoft’s Experimentation Platform. The talk was called Top Seven Testing Pitfalls. Among other things, it gave me some good ammo to share with you on the subject of why constant testing is so critical.
As a lifelong marketer, I am thrilled – thrilled – [...]
Don’t Let Length Dictate When You’re Done Writing (the magic of whitespace)
This article was first published December 16, 2008 on the Tatum Marketing blog
Make your marketing messages pop tip #2: Avoid the intimidating term paper look-and-feel by keeping your paragraphs brief.
I don’t know about you, but I make an unconscious decision to set aside any reading material that (at first glance) looks heavy or academic. Of [...]
Does Your Website Make Prospects Want to Call?
This article was first published February 4, 2009 on the Tatum Marketing blog
I’m fortunate because as I writer I learn so much from the people I interview. A few weeks back I had the pleasure of speaking with an incredibly down-to-earth CEO for a SoftwareCEO exclusive that’s in the works. Clate Mask runs Infusionsoft, a [...]
How to Build a Loyal E-Mail Following
This article was first published January 20, 2009 on the Tatum Marketing blog
Following up on the blog entry I started on January 6th, today I’d like to wrap up my e-mail marketing tips with six ideas to help build a loyal e-mail following.
Build a loyal e-mail following tip #1: Be practical.
How many times have you [...]
Do You Play BS Bingo?
This article was first published February 18, 2009 on the Tatum Marketing blog
A lot of marketers do without even realizing it.
BS Bingo (or as Wikipedia calls it, Buzzword Bingo) is a little game salespeople like to play with our marketing material. To play, all you need is marketing collateral and BS Bingo cards, like the [...]
3 Things Your Website Should Say About You
This article was first published March 25, 2009 on the Tatum Marketing blog
When I was just starting out, I admit I was taken aback when my first big prospect (who came to me through a referral) called and started his conversation by saying, “Yeah, I was looking at your website…” Fortunately, I had put enough [...]
Exploring the Numbers: Pageviews & Time
Exploring the Numbers: Pageviews & Time
For the past two weeks in this column we’ve been looking at website statistics. First we looked at Hits and Visitors and last week we looked at Bounce Rate. Continuing the look at statistics there is a grouping called Pageviews and Average Pageviews.
The basic concept of pageviews is fairly straight [...]
Forget about leads – worry about traffic.
Forget about leads – worry about traffic.
Lately the technology business leaders I talk with tend to be in one of two camps. They either want to generate more leads or they want to generate more traffic. The traffic guys tend to be those who sell online. Those who don’t sell online still think in terms [...]
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- Intuition Sucks – That’s Why We Test
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- Exploring the Numbers: Pageviews & Time
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12. January 2010
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Written by: Susan Tatum