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How to Avoid Deadly Marketing Distractions
If you’re like many marketers and business owners I speak with, you may be stalled in your marketing efforts because you’re not sure where to focus next. If so, this article is for you. Even if you’re not exactly standing still, distractions can consume valuable resources and kill your marketing efforts. Here’s how to avoid [...]
Continue reading...More Website Traffic? Really?
When I posted a recent article about determining how much website traffic you really need, I attempted to make the point that you don’t need more than you need. (Deep, isn’t it?) You want to know what that number is, and you want to measure your traffic to know how much you’re getting. But, traffic [...]
Continue reading...Free Report Reveals How Writing Errors Influence Buyer Behavior and Opinions
Hot off the press, Marketing Lure’s report that analyzes how poor writing hurts business is finally ready! Survey participants’ answers (163 in all) should serve as a wake-up call for anybody that does not believe writing errors can kill sales. As you’ll soon discover, people do care, and they will use writing to evaluate and [...]
Continue reading...Your Website on an iPad?
I wrote about mobile devices a few weeks ago in a post called Should Mobile Search Be on Your Radar? In my opinion mobile devices are not yet making a big impact on website traffic to non-local business-to-business sites. But the iPad may change that. We’ll be keeping an eye on it. Meanwhile, aren’t you [...]
Continue reading...Can Poor Writing Kill Sales? Survey says….
Do you remember the “poor writing” survey I ran during January and February? You know, the one where I ask five quick questions to assess how people react to writing errors in business communication. I’m wrapping up results which will be published by the end of this week. In the meantime, here’s a sneak peek [...]
Continue reading...Listening to Keywords
One of the beauties of pay-per-click advertising – and organic SEO – is how much you can understand about the potential buyer just by the words they use. TechTarget & Google , in a recent report on Search Behavior of IT Buyers Online During the Purchase Process , clustered keywords into four groups: brand, issue/opportunity, [...]
Continue reading...IT Buyers and Marketers: Closing the Gap
If you haven’t seen the 2009 report from TechTarget titled “Closing the Gap between IT Buyers and IT Marketers”, you might want to give it a look. There’s some useful information even though the study was conducted in 2008 – which can sometimes seem like forever ago. I suggest it’s still valid now because I [...]
Continue reading...Website visitor conversion – where to start
Website visitor conversion – where to start “The best thing is to do the right thing. The next best thing is to do the wrong thing. The worst is to do nothing.” I have no idea who originally said that. I once had a boss who used it frequently. And boy is it true with [...]
Continue reading...Measure Your Marketing for Big Improvements in 2010
Measure Your Marketing for Big Improvements in 2010 If I could get you to do one single marketing-related thing in 2010 it would be to start actively measuring – and acting on – the performance of your marketing program. If you’re already measuring, start holding people accountable. And if you’re already doing that, call me. [...]
Continue reading...Intuition Sucks – That’s Why We Test
Recently I sat in on a presentation by Ronny Kohavi, GM for Microsoft’s Experimentation Platform. The talk was called Top Seven Testing Pitfalls. Among other things, it gave me some good ammo to share with you on the subject of why constant testing is so critical. As a lifelong marketer, I am thrilled – thrilled [...]
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10. March 2011
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Written by: Susan Tatum