Do you remember the “poor writing” survey I ran during January and February? You know, the one where I ask five quick questions to assess how people react to writing errors in business communication.
I’m wrapping up results which will be published by the end of this week. In the meantime, here’s a sneak peek to whet your appetite.
First, some context.
In total, 163 people took my survey.
My target demographic was business professionals, which I found through press releases, blog posts, and social networking groups on LinkedIn, CIO.com, and BizSugar, to name a few.
The majority of respondents came from the U.S., although bit.ly tells me the survey reached folks in 16+ countries (and I can personally track some respondents back to their homes in Canada, Australia, and India).
So what did 163 business professionals say when asked if they have ever factored writing errors into a decision to NOT do business with a company?
It seems unlikely — almost crazy — that someone would dismiss a prospective company because of writing errors on their website or in company literature, right?
Well, check out the chart below:
The overwhelming majority of people that responded to this survey admit they have indeed written off a company — in part because of writing snafus. Ouch.
On April 20th, I’ll post the entire survey results in this blog. If you can’t wait until then, drop me an e-mail and I’ll let you know when the report is published on my website.
Two weeks should give you plenty of time to proofread your marketing material. 
Sue Anderson-Lenz
Marketing Lure, Inc.
Tue, Apr 6, 2010
Conversion Optimization
Written by: marketinglure