B2B Marketing in a Down Economy – 4 Changes You Need to Make
Over on the Funnelholic blog, Craig Rosenburg has posted an interesting article called 3 Changes Marketers Must Make to Survive in this Post-Apocalyptic World.
There’s a wealth of information on this blog about holding marketing accountable and ensuring your programs deliver results. I won’t repeat it all here. But for smart marketers, it’s a great time to leap past your competitors.
Technorati Tags: economy, weak, down, poor, targeting, messaging, measuring, business-to-business marketing
This article was first published October 1, 2008 on the Tatum Marketing blog
Over on the Funnelholic blog, Craig Rosenburg has posted an interesting article called 3 Changes Marketers Must Make to Survive in this Post-Apocalyptic World.
There’s a wealth of information on this blog about holding marketing accountable and ensuring your programs deliver results. I won’t repeat it all here. But for smart marketers, it’s a great time to leap past your competitors.
Fri, Nov 6, 2009
Conversion Optimization, Traffic
Written by: Susan Tatum