Clicks 'n Conversions Blog

Finding Time for Marketing

Lately I’ve been talking a lot about getting your marketing program started or focused or accelerated – whatever your company needs in order to make your 2011 revenue goals. Maybe it’s just that first of the year thing. As you might imagine, I hear a lot of excuses about why marketing is slow to happen. [...]

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A kick in the butt for unfocused marketers

Since you’re reading a marketing blog, I’m going to step out on a limb here and bet you know you can and should be getting more action from your marketing dollars. And if you’re like a lot of business owners I talk with, you’re avoiding it because you don’t know what to do first. Lucky [...]

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How to start marketing your business

Do you, like a heck of a lot of business owners, have marketing somewhere on your list of things you must do? Well, your list is right. You need to get started. Maybe you’re having trouble deciding where to begin. No problem. Read on for an ordered list that should bring some clarity to the [...]

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When to start marketing

Over the years I’ve noticed a common thread in the appearance of marketing on a business owner’s priority list. It coincides with the sales team maxing out their ability to produce enough leads through personal contacts and networking. This is true even if the “sales team” is the business owner alone. From this perspective, it’s [...]

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More Website Traffic? Really?

When I posted a recent article about determining how much website traffic you really need, I attempted to make the point that you don’t need more than you need. (Deep, isn’t it?) You want to know what that number is, and you want to measure your traffic to know how much you’re getting. But, traffic [...]

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More Website Traffic – How Much?

It wouldn’t be much of a stretch to say that every website owner wants more website traffic. But how much do you really need? “As much as I can get” is the answer I often hear, but it’s not the right one.  In fact that’s is an answer that can lead straight to an ineffective [...]

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How to Really Piss Off Your Customers

Nobody I know starts off their day by asking how they can piss off customers. Yet it happens so often the cynical among us can’t be faulted for thinking it’s often planned. One of the most common and aggravating methods involves simple failure to communicate. Specifically, promise things you’re unable to deliver and follow up [...]

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You and Your Little Buzzwords

Okay. I admit it. I stole that headline from Erika Napoletano at Redhead Writing, and I encourage you to read her article because she reminds us all what our prospective customers and clients would say if they had Erika’s way with words. When I see – as I often do – buzzword-laden content it tells [...]

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Your Website on an iPad?

I wrote about mobile devices a few weeks ago in a post called Should Mobile Search Be on Your Radar? In my opinion mobile devices are not yet making a big impact on website traffic to non-local business-to-business sites. But the iPad may change that. We’ll be keeping an eye on it. Meanwhile, aren’t you [...]

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7 Reasons You Should Be Using Pay-Per-Click Advertising

1. Pay-Per-Click Advertising Is Profoundly Measurable Having long ago paid my dues in a marketing world where we spent money – big money – based on the loudest (or highest paid) person’s opinion, I have learned to embrace any marketing tactic whose cost and contribution to sales I can measure. Pay-per-click advertising is as measurable [...]

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