How to Avoid Deadly Marketing Distractions
If you’re like many marketers and business owners I speak with, you may be stalled in your marketing efforts because you’re not sure where to focus next. If so, this article is for you. Even if you’re not exactly standing still, distractions can consume valuable resources and kill your marketing efforts. Here’s how to avoid [...]
Continue reading...News You Can Use – Week of Feb 28
Friday, March 4, 2011
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Google continues punishing marketers for questionable SEO practices Links to Overstock.com web pages dropped from near the top to page five or six for dozens of common searches as Google penalized the company in part for encouraging college and university websites to post links to its pages. This is the second move by Google in [...]
Continue reading...Who’s Your Ideal Prospect?
Thursday, March 3, 2011
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Banish fuzzy thinking Andy (Parkinson, our CEO) and I sat down yesterday over lunch at Paco’s Tacos to talk about the best market for one of our new services (more on that in a future post). At Andy’s suggestion, we first made a list of qualities a good target market for this service must have. [...]
Continue reading...5 Ingredients for Awesome Marketing
Tuesday, March 1, 2011
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Skip the plan – here’s all you need. Instead of worrying about a detailed marketing plan, get your essentials in order and then get going. What do you need for really great marketing? That’s easy. A market A message Some goals A website Action Who is going to buy your product or service? Key word: [...]
Continue reading...Why we don’t do marketing plans
Thursday, February 24, 2011
When you don’t want to act, plan. If someone paid me my hourly rate equivalent (HRE) for all the time I’ve spent researching, pondering, debating and writing marketing plans that a) sat on a shelf, b) were outdated the minute they were published or c) never got finished, I’d be back in the 1990s. But [...]
Continue reading...Stop wasting money and start winning customers
Wednesday, February 23, 2011
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It’s been nearly three decades (whoa!) since I finished college and started my marketing career; and in that time I’ve seen enough money wasted on marketing to fund a small kingdom. I’ve even wasted a bit of money myself. There was a time when you had no choice but to cross your fingers and hope [...]
Continue reading...6 Dangerous Do-It-Yourself Marketing Applications
Thursday, February 3, 2011
Have you noticed the explosion in applications to help you do your own marketing? Most are great tools. In concept they lower costs and make it easier for smaller companies to run big-company marketing programs. Unfortunately, as things become cheaper and easier to do, they also become more poorly done. At Clicks ‘n Conversions we [...]
Continue reading...One-Hour Marketing Starts Today
Monday, January 31, 2011
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Last week I announced a series of short articles to show business owners how to build a basic marketing program spending just one hour a week. The guys at the Cranking Widgets blog convinced me to run the series on their blog. It starts today and will run every Monday until, well, whenever. Today’s post [...]
Continue reading...When Marketing is a Waste – Part 1: Your Sales People Can’t Sell
Thursday, January 27, 2011
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Recently we did our job so well, we got fired. Yep. We increased leads and lowered the cost per qualified lead. We built a marketing machine that monthly delivered more than twice the number of qualified leads our client had ever received without them spending one dollar more. But something went terribly wrong. While we [...]
Continue reading...One Hour Marketing Intro
Wednesday, January 26, 2011
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“The most effective way to do it, is to do it.” Amelia Earhart As I was writing yesterday’s article on Finding Time for Marketing I began to wonder about the minimum amount of time a business owner has to spend on marketing to actually make something happen. Can enough be accomplished in just an hour [...]
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Thursday, March 10, 2011
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