Clicks 'n Conversions Blog

Your Website on an iPad?

I wrote about mobile devices a few weeks ago in a post called Should Mobile Search Be on Your Radar? In my opinion mobile devices are not yet making a big impact on website traffic to non-local business-to-business sites.
But the iPad may change that. We’ll be keeping an eye on it.
Meanwhile, aren’t you curious to [...]

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7 Reasons You Should Be Using Pay-Per-Click Advertising

1. Pay-Per-Click Advertising Is Profoundly Measurable
Having long ago paid my dues in a marketing world where we spent money – big money – based on the loudest (or highest paid) person’s opinion, I have learned to embrace any marketing tactic whose cost and contribution to sales I can measure. Pay-per-click advertising is as measurable as [...]

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Paperclip Advertising?

E-marketing is my business so it probably comes as no surprise that I use the term “pay-per-click advertising” fairly often. What is surprising – to me anyway – is the frequency with which I get silence, blank stares or – my personal favorite – “what’s paperclip advertising?” as a response.
This isn’t a slam against anyone [...]

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Listening to Keywords

One of the beauties of pay-per-click advertising – and organic SEO – is how much you can understand about the potential buyer just by the words they use.
TechTarget & Google , in a recent report on Search Behavior of IT Buyers Online During the Purchase Process , clustered keywords into four groups: brand, issue/opportunity, solution [...]

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When It Pays to Be Negative

Yeah, yeah, I know. We should all be positive. Positive thinking rocks. Positive people are the best ones to be around. The universe rewards those who are positive.
I even believe a lot of that.
But there’s one place I’m positive negative is good. In fact it is critical. It’s the keywords in your pay per click [...]

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IT Buyers and Marketers: Closing the Gap

If you haven’t seen the 2009 report from TechTarget titled “Closing the Gap between IT Buyers and IT Marketers”, you might want to give it a look. There’s some useful information even though the study was conducted in 2008 – which can sometimes seem like forever ago. I suggest it’s still valid now because I [...]

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Should Mobile Search be on Your Radar?

I don’t have any real data on this, but I figure just about anyone who owns an iPhone or an Android or even a Blackberry has used the device to access a website or search engine. That’s a lot of people. Google sees enough mobile traffic to have invested heavily in making it easy for [...]

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Will PPC Work for You – the Report

Pay-per-click advertising is an awesome marketing tactic for some companies. For others it’s a total waste of time and money.
Last month I mentioned our soon-to-be-published free report called Will PPC Work for Me? I’m happy to tell you it’s now available.
The report gives you a proven formula for deciding whether or not PPC can work [...]

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PPC: the Times They Are a Changin’

PPC: the Times They Are a Changin’
As I look today at what it takes to succeed in Pay-per-click advertising and compare it to requirements of the past, I have but one response – Whoa! That’s not my actual response but I never know who’s reading this.
Anyway as Bob Dylan noted many decades ago – the [...]

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Website visitor conversion – where to start

Website visitor conversion – where to start
“The best thing is to do the right thing. The next best thing is to do the wrong thing. The worst is to do nothing.”
I have no idea who originally said that. I once had a boss who used it frequently. And boy is it true with conversion optimization.
Since [...]

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