Author Archives | marketinglure
marketinglure - who has written 30 posts on Clicks 'n Conversions Blog.
Software director turned high-tech writer, I leverage my 23+ years as a marketing target to transform jargon into clear, credible content that drives people to act.
Don’t Let Length Dictate When You’re Done Writing (the magic of whitespace)
This article was first published December 16, 2008 on the Tatum Marketing blog Make your marketing messages pop tip #2: Avoid the intimidating term paper look-and-feel by keeping your paragraphs brief. I don’t know about you, but I make an unconscious decision to set aside any reading material that (at first glance) looks heavy or [...]
Continue reading...Does Your Website Make Prospects Want to Call?
Tuesday, November 10, 2009
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This article was first published February 4, 2009 on the Tatum Marketing blog I’m fortunate because as I writer I learn so much from the people I interview. A few weeks back I had the pleasure of speaking with an incredibly down-to-earth CEO for a SoftwareCEO exclusive that’s in the works. Clate Mask runs Infusionsoft, [...]
Continue reading...How to Build a Loyal E-Mail Following
Tuesday, November 10, 2009
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This article was first published January 20, 2009 on the Tatum Marketing blog Following up on the blog entry I started on January 6th, today I’d like to wrap up my e-mail marketing tips with six ideas to help build a loyal e-mail following. Build a loyal e-mail following tip #1: Be practical. How many [...]
Continue reading...Do You Play BS Bingo?
Tuesday, November 10, 2009
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This article was first published February 18, 2009 on the Tatum Marketing blog A lot of marketers do without even realizing it. BS Bingo (or as Wikipedia calls it, Buzzword Bingo) is a little game salespeople like to play with our marketing material. To play, all you need is marketing collateral and BS Bingo cards, [...]
Continue reading...3 Things Your Website Should Say About You
Tuesday, November 10, 2009
This article was first published March 25, 2009 on the Tatum Marketing blog When I was just starting out, I admit I was taken aback when my first big prospect (who came to me through a referral) called and started his conversation by saying, “Yeah, I was looking at your website…” Fortunately, I had put [...]
Continue reading...Mining for New Business: Seven Tips to Keep Your E-Mail Out of Their Trash Can (part 2 of 2)
Thursday, November 5, 2009
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This article was first published November 18, 2008 on the Tatum Marketing blog In my November 4th post, I offered up 3 e-mail tips to help entrepreneurs better connect with their prospects. Here’s the remaining 4 tips from this two-part story…. Mining for New Business Tip #4: Move Past the Techie Language to Demonstrate Tangible [...]
Continue reading...Mining for New Business: Seven Tips to Keep Your E-Mail Out of Their Trash Can (part 1 of 2)
Thursday, November 5, 2009
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This article was first published November 4, 2008 on the Tatum Marketing blog This is the first of a two-part series where I’ll dissect an actual e-mail solicitation crafted by a corporate-VP-turned-entrepreneur. Only the names have been changed. This e-mail I believe is highly representative: i.e. it’s a plain vanilla marketing message that falls flat [...]
Continue reading...Simple Techniques to Boost Response in Promotional Copy (part 2 of 3)
Thursday, November 5, 2009
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This article was first published May 5, 2009 on the Tatum Marketing blog Continuing with the blog entry I started on April 21st, here are 3 more “How to Invoke Response” tips. How to Invoke Response Tip #4: Include a P.S. Believe it or not, studies have shown that the P.S. portion of a message [...]
Continue reading...Simple Techniques to Boost Response in Your Promotional Copy (part 1 of 3)
Thursday, November 5, 2009
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This article was first published April 21, 2009 on the Tatum Marketing blog Getting people to respond to online and offline promotional campaigns can be an exercise in frustration. With prospects constantly bombarded with marketing material, it’s tough to craft a unique message that captures attention and nudges prospects off the fence. Effective messages are [...]
Continue reading...Marketing to the Human Psyche
Thursday, October 22, 2009
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To win over sophisticated, high tech buyers, we’re told we need to appeal to their rational side, using logic and value to sell, but while this strategy may appear to work in the general sense, there’s some interesting neural research that might make you re-think your marketing approach, especially when marketing to prospects that are [...]
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Tuesday, November 10, 2009
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