Author Archives | marketinglure
marketinglure - who has written 30 posts on Clicks 'n Conversions Blog.
Software director turned high-tech writer, I leverage my 23+ years as a marketing target to transform jargon into clear, credible content that drives people to act.
Can Poor Writing Kill Sales? Survey says….
Do you remember the “poor writing” survey I ran during January and February? You know, the one where I ask five quick questions to assess how people react to writing errors in business communication. I’m wrapping up results which will be published by the end of this week. In the meantime, here’s a sneak peek [...]
Continue reading...7 Questions to Help You Assess Whether Blogging is Right for Your Business: Part 3 of 3
Tuesday, March 16, 2010
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Three final questions to help you assess whether your company is ready for the blogosphere. Blogger readiness assessment question #5: Who will be the voice in the blog? The biggest benefit corporate bloggers say they get from blogging is recognition as an industry thought leader. Therefore, before you start blogging you’ll want to identify whom [...]
Continue reading...7 Questions to Help You Assess Whether Blogging is Right for Your Business: Part 2 of 3
Tuesday, March 2, 2010
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When I started this blog discussion two weeks back, I challenged you to dig deep to find your passion. Today, I’ll raise three more questions to help you assess whether your business is ready for the blogosphere. The final three questions will be covered in my blog post on March 16th. Why bother with blogging? [...]
Continue reading...7 Questions to Help You Assess Whether Blogging is Right for Your Business – Part 1 of 3
Tuesday, February 16, 2010
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When you consider that Technorati already tracks nearly 11,000 technology blogs, you can’t help but wonder if there is room in the blogosphere for another blogger. Besides, Twitter is all the rage, so why not create a following by tweeting out a few 140-character messages? The answer is simple: IT buyers don’t hang out on [...]
Continue reading...The Link Between Sloppy Writing and Business
Tuesday, February 2, 2010
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Wow! Who knew that grammar could evoke such passion? Over the past two weeks, I’ve asked groups on several social networking sites, including LinkedIn, Ryze, and bizSugar, to weigh in on the subject of writing errors and its impact to business. Clearly, there are some people who believe that content should be judged on substance, [...]
Continue reading...Can Poor Grammar Kill Business?
Tuesday, January 19, 2010
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As I read the January 25, 2010 issue of TIME Magazine this past Saturday, I came across an interesting side note in James Poniewozik’s column. The opinion piece was about the Leno-O’Brien debacle, but in passing he mentioned that one of his neighbors was canceling her daily subscription to the New York Times because it [...]
Continue reading...2010 Heralds New Disclosure Policies for Marketers and Bloggers
Tuesday, January 5, 2010
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While the rest of us were making holiday plans last December, the Federal Trade Commission adopted their “Guides Concerning Use of Endorsements and Testimonials in Advertising.” For my first blog entry of 2010, I was hoping I could provide an overview of the changes that impact marketers and copywriters, but alas, with an 81-page document, [...]
Continue reading...Resolve to Cleanse Your List in 2010
Tuesday, December 15, 2009
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I was reminded again yesterday how quickly a neutral opinion about a company can turn sour when marketers choose to focus on list size. For whatever reason, my name was added to a non-profit’s prospect database after a prior working relationship I had with them. Since that time, I’ve received e-newsletters (which I unsubscribed to), [...]
Continue reading...How to Cut the Fat From Your Copy Without Starving Content
Tuesday, December 1, 2009
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When pressed to cut words in order to save PR fees or publish an article in a magazine, most people reach for a hatchet to strike entire sentences, paragraphs, and thoughts from their piece. Admittedly, a hatchet is sometimes necessary, but more often than not, light editing techniques can cut copy by 10% (or more) [...]
Continue reading...Techniques to Avoid the Rabid Dog Response – Part 3 of 3
Wednesday, November 18, 2009
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Here’s the final in my three-part series on how to market to the human psyche, or to put it another way, how to diffuse the rabid dog response that kicks in when our livelihood is threatened. I know we’re just talking about software, but consider for a moment what your product represents to new prospects. [...]
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