Clicks 'n Conversions Blog

It’s Time to Abandon Antiquated Beliefs about PR (Part 3 of 3)

Today I wrap up the PR case study I started in early July.
Click here to read the story from the beginning.

PR case study lesson #4: Make your press releases interactive
This is the first release where I experimented with video, and I was surprised to see how many people took the time to watch a [...]

It’s Time to Abandon Antiquated Beliefs about PR: Part 2 of 3

Two weeks ago, we saw how a low-cost PR distribution service compared to a free distribution service. Today we continue the story and review lessons learned.

What effect, if any, did the press release have on website traffic?

The second chart answers this question.

Both the total number of visitors and total number of unique visiting [...]

It’s Time to Abandon Antiquated Beliefs About PR (Part 1 of 3)

“I’m too small.”
“It’s too expensive.”
“I don’t see the value.”
“We don’t have anything newsworthy to write about.”
These are just a few of the comments I hear from clients when the subject of PR comes up. Most people still believe that press releases are only for large corporations with deep pockets. But it’s time to put away [...]

3 Tried and True Free Press Release Distribution Services

Sometimes it’s true — you get what you pay for.

After trying many free press release services, I’ve come to the conclusion that most are not worth the time and aggravation.

However, there are a few freebie PR sites that I consider a cheapskate marketer’s dream. Here are three of my favorites.

To make my list, [...]

Free Report Reveals How Writing Errors Influence Buyer Behavior and Opinions

Hot off the press, Marketing Lure’s report that analyzes how poor writing hurts business is finally ready!

Survey participants’ answers (163 in all) should serve as a wake-up call for anybody that does not believe writing errors can kill sales. As you’ll soon discover, people do care, and they will use writing to evaluate and judge [...]

Can Poor Writing Kill Sales? Survey says….

Do you remember the “poor writing” survey I ran during January and February? You know, the one where I ask five quick questions to assess how people react to writing errors in business communication.

I’m wrapping up results which will be published by the end of this week. In the meantime, here’s a sneak peek to [...]

7 Questions to Help You Assess Whether Blogging is Right for Your Business: Part 3 of 3

Three final questions to help you assess whether your company is ready for the blogosphere.

Blogger readiness assessment question #5: Who will be the voice in the blog?
The biggest benefit corporate bloggers say they get from blogging is recognition as an industry thought leader. Therefore, before you start blogging you’ll want to identify whom you want [...]

7 Questions to Help You Assess Whether Blogging is Right for Your Business: Part 2 of 3

When I started this blog discussion two weeks back, I challenged you to dig deep to find your passion. Today, I’ll raise three more questions to help you assess whether your business is ready for the blogosphere. The final three questions will be covered in my blog post on March 16th.

Why bother with blogging? Because [...]

7 Questions to Help You Assess Whether Blogging is Right for Your Business – Part 1 of 3

When you consider that Technorati already tracks nearly 11,000 technology blogs, you can’t help but wonder if there is room in the blogosphere for another blogger. Besides, Twitter is all the rage, so why not create a following by tweeting out a few 140-character messages?

The answer is simple: IT buyers don’t hang out on Twitter, [...]

The Link Between Sloppy Writing and Business

Wow! Who knew that grammar could evoke such passion? Over the past two weeks, I’ve asked groups on several social networking sites, including LinkedIn, Ryze, and bizSugar, to weigh in on the subject of writing errors and its impact to business.
Clearly, there are some people who believe that content should be judged on substance, [...]