Author Archives | marketinglure
marketinglure - who has written 30 posts on Clicks 'n Conversions Blog.
Software director turned high-tech writer, I leverage my 23+ years as a marketing target to transform jargon into clear, credible content that drives people to act.
4 Sleazy Marketing Practices Direct from the Mid-Term Elections
Ah, there’s nothing like an election to get me thinking about all the things I hate about marketing. While a tiny part of me admires the clever people running political campaigns, mostly I am sickened by what I consider to be a serious lack of judgment and respect for the intended audience. Now that the [...]
Continue reading...4 Marketing Tips from BtoB’s 2010 Best Marketers
Tuesday, October 19, 2010
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Each year, BtoB Magazine honors 25 marketers that have raised the bar in terms of innovative, creative marketing strategies and accomplishments. 2010′s picks — profiled in BtoB’s October 11th issue — include senior executives at big-name technology companies Microsoft, Intel, HP, SAP, IBM, and Sybase. Each finalist shared their challenges, overall marketing strategy, and specific [...]
Continue reading...13 Sources for Press Release Fodder
Tuesday, October 5, 2010
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I’ve blogged before about how press releases work to drive highly-targeted traffic and boost search engine rankings. Today I’m going to help jumpstart your press release campaign by offering up 13 sources of PR inspiration. Aside from the obvious internal news sources: product releases, awards you’ve won, upcoming conferences where you will participate or speak, [...]
Continue reading...CMOs Make the Case for Case Studies
Tuesday, September 21, 2010
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A lot has been written about the importance of relevance when marketing. Yet relevance continues to be an elusive goal, because to achieve it, you need to get inside your customer’s head and engage them at the right time, with the right message. A recent BtoB Online article entitled “Been There, Sold That” included some [...]
Continue reading...3 More Ways to Market Your Website Online and Offline
Tuesday, September 7, 2010
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Want to attract more traffic to your website? Here are a few ideas you may not have considered. #1: Maximize your membership in associations. Most chambers of commerce, trade associations, and professional groups host online membership directories that prospective customers and partners will use to locate candidate companies. Essentially free advertising, you’ll attract more eyeballs [...]
Continue reading...It’s Time to Abandon Antiquated Beliefs about PR (Part 3 of 3)
Wednesday, August 4, 2010
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Today I wrap up the PR case study I started in early July. Click here to read the story from the beginning. PR case study lesson #4: Make your press releases interactive This is the first release where I experimented with video, and I was surprised to see how many people took the time to [...]
Continue reading...It’s Time to Abandon Antiquated Beliefs about PR: Part 2 of 3
Tuesday, July 20, 2010
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Two weeks ago, we saw how a low-cost PR distribution service compared to a free distribution service. Today we continue the story and review lessons learned. What effect, if any, did the press release have on website traffic? The second chart answers this question. Both the total number of visitors and total number of unique [...]
Continue reading...It’s Time to Abandon Antiquated Beliefs About PR (Part 1 of 3)
Tuesday, July 6, 2010
“I’m too small.” “It’s too expensive.” “I don’t see the value.” “We don’t have anything newsworthy to write about.” These are just a few of the comments I hear from clients when the subject of PR comes up. Most people still believe that press releases are only for large corporations with deep pockets. But it’s [...]
Continue reading...3 Tried and True Free Press Release Distribution Services
Tuesday, June 15, 2010
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Sometimes it’s true — you get what you pay for. After trying many free press release services, I’ve come to the conclusion that most are not worth the time and aggravation. However, there are a few freebie PR sites that I consider a cheapskate marketer’s dream. Here are three of my favorites. To make my [...]
Continue reading...Free Report Reveals How Writing Errors Influence Buyer Behavior and Opinions
Tuesday, April 20, 2010
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Hot off the press, Marketing Lure’s report that analyzes how poor writing hurts business is finally ready! Survey participants’ answers (163 in all) should serve as a wake-up call for anybody that does not believe writing errors can kill sales. As you’ll soon discover, people do care, and they will use writing to evaluate and [...]
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- Why we don’t do marketing plans
- 6 Dangerous Do-It-Yourself Marketing Applications
- How to Really Piss Off Your Customers
- More Website Traffic – How Much?
- When to start marketing
- It's Time to Abandon Antiquated Beliefs About PR (Part 1 of 3)
- A kick in the butt for unfocused marketers
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Wednesday, November 10, 2010
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