Clicks 'n Conversions Blog

News You Can Use – Week of March 28

Email Conversion Rates Increase to 2.9% “Conversion rates of commercial email campaigns increased an average of 16.1% in the fourth quarter of 2010, compared with the same period a year earlier, for the strongest conversion rate (2.9%) in two years, according to a new study from the Direct Marketing Association and email marketing company Epsilon [...]

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News You Can Use – Week of March 14

Email Still Strong; Must Be Relevant “According to a new report from Exact Target and CoTweet, data from “The Social Break-up” indicates 18% of email users say they never open email from companies, and 77% of all US online consumers say they have become more cautious in the past year about giving their email addresses [...]

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News You Can Use – week of March 7

New Stats for Email Marketers Interesting facts from the Direct Marketing Association’s recently released 2011 Statistical Fact Book include: Midday, between 10 a.m. and 2 p.m., seems to be the best time to send emails. Friday is the most popular day of the week for sending promotional retail emails according to the Fact Book. However, [...]

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News You Can Use – Week of Feb 21

Social media now affecting Google search … Google is baking “friends” activity on Twitter, Flickr, and other platforms (other than Facebook) into the top search results users see. In some cases, “The social search element will change a page’s ranking — making it appear higher than ‘normal,’” reports Search Engine Land. “The ranking impact will [...]

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News You Can Use – Week of Feb 14

Bing’s Local Search Feature Could Drive Clicks And Cash Bing began testing two types of search queries to better understand human behavior and increase the relevance of results — not only organic, but paid search, too. The tests running in the United States focus on results based on previous searches, and results based on location. [...]

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News You Can Use – Week of Feb 7

IT buyers don’t trust IT vendor content A new study finds half of IT customers don’t think vendor information is useful, with some turned of by bias they uncover by checking the content against other sources. 84% cross check vendor content against other sources. 33% don’t typically look at vendor-provided content because it is often [...]

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News you can use – week of Jan 23

U.S. Paid Search Budgets Forecast To Rise 15% Marketers will increase search budgets again in 2011. Small- to-mid-size advertisers are expected to increase budgets on Yahoo / Bing to begin to take advantage of potential volume and stronger return on investments on the new platform. Via MediaPost …   Small Businesses Planning Techie Marketing According [...]

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News you can use – week of January 16

Business Development and Marketing a Priority For Small Business An overwhelming majority of small business owners plan to spend money on their business in 2011, according to a new survey by Manta. 47% have prioritized marketing and sales as their top spend, with 24% noting business development as top priority and 23% opting for marketing [...]

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News You Can Use – January 14, 2011

Trade Shows Trading Up If your marketing programs have included trade shows in the past – and you found them to be a good value – you might be interested to know they’ve taken a positive turn. The Center for Exhibition Industry Research (CEIR) announced that Q3 2010 indicates positive growth in all metrics for [...]

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News You Might Use – March 26, 2010

Male or Female Voice Best for Selling? Doesn’t Make Much Difference A recent Adweek Media / Harris poll found 48% of Americans think a male voice is more forceful and 46% believe a female voice is more soothing; but 69% say so what – neither is more likely than the other to sell them a [...]

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