Clicks 'n Conversions Blog

Search Engine Optimization and Web Marketing in Plain English

Search Engine Optimization and Web Marketing in Plain English This article begins a series about business-to-business search engine optimization & web marketing by Tatum Marketing’s Chief SEO Strategist, Eric Gerds. This series will run every Thursday indefinitely. Everyone wants their website to be found easily by their customers. What is the point of creating a [...]

Continue reading...

Search Engine Optimizaton: Machine vs. Man.

Search Engine Optimizaton: Machine vs. Man. Fourth in a series of articles on SEO and website marketing appearing every Thursday. I’m not talking about skynet from the terminator movies, but I’m talking about website design where people create their website either to work with search engines or only for human viewers, cutting out the other [...]

Continue reading...

Picking the right keywords

Picking the right keywords In last week’s article I went over the basic concepts behind keywords. Now, how does one go about picking good keywords? No website should rely on a single keyword; there is normally a group of keywords which attract people to any website. Think about it being like the different ways to [...]

Continue reading...

Looking to the New Year – Conduct a Website Review

This article was originally published on the Tatum Marketing Technology blog on December 25, 2008. Another in a series of articles on Search Engine Optimization and Web Marketing in Plain English from Eric Gerds. As we come to the end of 2008 it is important to look back not just on friends and family but [...]

Continue reading...