Are Keywords the Only Ranking Factors?
Are Keywords the Only Ranking Factors? I’ve spent six articles talking about keywords for websites; however the question needs to be asked: are keywords the only factor that impacts the ranking of a website? The answer is no. Keywords are the foundation for getting a higher ranking on search engine results pages, but they are [...]
Continue reading...Why Not Just Throw Every Keyword Possible on Your Page?
Thursday, November 5, 2009
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Why Not Just Throw Every Keyword Possible on Your Page? On the subject of keywords, one of the first thoughts that many people have is that they should take their list of keywords and stuff the page with those words as many times as possible. This is known as keyword ‘cramming’. While it’s good to [...]
Continue reading...Why Your Bounce Rate Is Critical
Thursday, November 5, 2009
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Why Your Bounce Rate Is Critical Websites generate a large number of statistics and it can often be confusing. Today I want to focus on one important statistic called bounce rate. The concept of this is fairly simple. It measures how many people come to a single page of a site and then hit the [...]
Continue reading...What is a Long Tail and What Does It Have to Do with Keywords?
Thursday, November 5, 2009
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What is a Long Tail and What Does It Have to Do with Keywords? When it comes to researching and selecting keywords you will often hear the term “Long Tail” and it can be confusing. The name for “Long Tail” searches is credited to Chris Anderson, the editor of Wired Magazine. The concept is fairly [...]
Continue reading...Website Extras – What Brings Visitors to Your Site?
Thursday, November 5, 2009
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Website Extras – What Brings Visitors to Your Site? Ninth in a series of articles on SEO and website marketing appearing every Thursday. Why should people come to your website? No seriously, what is the answer to this question? If the only answer that you can come up with is “to buy things from our [...]
Continue reading...Web 2.0 Rant
Thursday, November 5, 2009
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Web 2.0 Rant This is really off topic from SEO, but I do want to get it off my chest. I hate it when people call for websites to be built with “web 2.0 designs”. “Web 2.0” is a buzzword often used by executives and managers who haven’t bothered to think through what they really [...]
Continue reading...Using the right tool for the job
Thursday, November 5, 2009
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Using the right tool for the job In my garage I have a toolbox with many different tools for example; I have a hammer, a few screwdrivers and pliers. It’s obvious that you want to use a hammer to put in a nail, but when it comes to removing a nail I don’t have to [...]
Continue reading...The human element
Thursday, November 5, 2009
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The human element Most of the articles so far have been about how to get Google to find and place your website higher on the search list. This is very important but another factor needs to go into creating a website and that is the human element. If you use Google Analytics you will see [...]
Continue reading...Targeting Your Keywords
Thursday, November 5, 2009
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Targeting Your Keywords Third in a series of articles on SEO and website marketing appearing every Thursday. In “Keyword Mania” we discussed how all the words on your website are keywords. However, some of the words are the true key words that really drive people to your site. Good website statistics programs including Google Analytics [...]
Continue reading...SEO and Web Marketing: What is Important to Human Customers?
Thursday, November 5, 2009
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SEO and Web Marketing: What is Important to Human Customers? Eighth in a series of articles on SEO and website marketing appearing every Thursday. We have talked about what is important for search engines but it is also important to talk about what is important to customers. Anyone who comes to your website is a [...]
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