Clicks 'n Conversions Blog

Skip the plan – here’s all you need.

Instead of worrying about a detailed marketing plan, get your essentials in order and then get going.

What do you need for really great marketing? That’s easy.

• A market
• A message
• Some goals
• A website
• Action

Who is going to buy your product or service?

Key word: “buy”. Successful companies no longer sell. We help buyers buy. This requires diving deeply into who your buyers are, what problems or opportunities they are facing and what’s keeping them from solving those problems or jumping on those opportunities.

Why should they buy from you?

Our buyers have options. In most cases they don’t have to buy from us. As marketers we must figure out what makes us the best option for the buyer. Then we must communicate it – at the right time, at the right place, and in the right way.

Where is the finish line?

Someone once said “If you don’t know where you’re going, you may never get there”. Similarly, if you don’t know what your marketing needs to accomplish, you could burn a ton of money heading in the wrong direction.

Setting marketing objectives is easy once you realize there is only one reason for marketing’s existence: to help increase sales. Start with your sales objectives and work backward from there. We’ll show you how to do that in a future article.

Your home online

Every company needs a website. That might sound like a terribly broad statement, but it’s true. You’re reading this blog so I’ll leap to the assumption you want productive marketing. You need a website – a good one.

Don’t fool yourself into thinking websites don’t matter and you might as well go cheap. Your website is critical. It’s your online sales force, working for you 24 / 7. It’s often your buyers’ first encounter with your company.

Act with confidence

Now we get to the good part. With the other elements in place, you’re well prepared to take action. Go get visible. Generate leads. Turn them into customers. Have some fun.

That’s easy, right? Don’t worry. It’s not as hard as you might think. Stick with us and we’ll share what we’ve learned. We’ll even keep learning together.