Archive | March, 2011
News You Can Use – Week of March 14
Email Still Strong; Must Be Relevant “According to a new report from Exact Target and CoTweet, data from “The Social Break-up” indicates 18% of email users say they never open email from companies, and 77% of all US online consumers say they have become more cautious in the past year about giving their email addresses [...]
Continue reading...News You Can Use – week of March 7
New Stats for Email Marketers Interesting facts from the Direct Marketing Association’s recently released 2011 Statistical Fact Book include: Midday, between 10 a.m. and 2 p.m., seems to be the best time to send emails. Friday is the most popular day of the week for sending promotional retail emails according to the Fact Book. However, [...]
Continue reading...How to Avoid Deadly Marketing Distractions
If you’re like many marketers and business owners I speak with, you may be stalled in your marketing efforts because you’re not sure where to focus next. If so, this article is for you. Even if you’re not exactly standing still, distractions can consume valuable resources and kill your marketing efforts. Here’s how to avoid [...]
Continue reading...News You Can Use – Week of Feb 28
Google continues punishing marketers for questionable SEO practices Links to Overstock.com web pages dropped from near the top to page five or six for dozens of common searches as Google penalized the company in part for encouraging college and university websites to post links to its pages. This is the second move by Google in [...]
Continue reading...Who’s Your Ideal Prospect?
Banish fuzzy thinking Andy (Parkinson, our CEO) and I sat down yesterday over lunch at Paco’s Tacos to talk about the best market for one of our new services (more on that in a future post). At Andy’s suggestion, we first made a list of qualities a good target market for this service must have. [...]
Continue reading...5 Ingredients for Awesome Marketing
Skip the plan – here’s all you need. Instead of worrying about a detailed marketing plan, get your essentials in order and then get going. What do you need for really great marketing? That’s easy. A market A message Some goals A website Action Who is going to buy your product or service? Key word: [...]
Continue reading...-
Subscribe via email
- Matthew Walmsley: Thanks, I liked this blog post. I found this site ...
- Susan Tatum: I agree -- and the most important step is to take ...
- Sandy Barris: Great information, a lot of hot, hot hot marketing...
- Dave J.: I've have the first one I've done in 15 years of m...
- Susan Tatum: Hi Dave, Very good point. Far too many business...
18. March 2011
Comments Off
Written by: Susan Tatum