Archive | February, 2011
News You Can Use – Week of Feb 21
Social media now affecting Google search … Google is baking “friends” activity on Twitter, Flickr, and other platforms (other than Facebook) into the top search results users see. In some cases, “The social search element will change a page’s ranking — making it appear higher than ‘normal,’” reports Search Engine Land. “The ranking impact will [...]
Continue reading...Why we don’t do marketing plans
When you don’t want to act, plan. If someone paid me my hourly rate equivalent (HRE) for all the time I’ve spent researching, pondering, debating and writing marketing plans that a) sat on a shelf, b) were outdated the minute they were published or c) never got finished, I’d be back in the 1990s. But [...]
Continue reading...Stop wasting money and start winning customers
It’s been nearly three decades (whoa!) since I finished college and started my marketing career; and in that time I’ve seen enough money wasted on marketing to fund a small kingdom. I’ve even wasted a bit of money myself. There was a time when you had no choice but to cross your fingers and hope [...]
Continue reading...News You Can Use – Week of Feb 14
Bing’s Local Search Feature Could Drive Clicks And Cash Bing began testing two types of search queries to better understand human behavior and increase the relevance of results — not only organic, but paid search, too. The tests running in the United States focus on results based on previous searches, and results based on location. [...]
Continue reading...News You Can Use – Week of Feb 7
IT buyers don’t trust IT vendor content A new study finds half of IT customers don’t think vendor information is useful, with some turned of by bias they uncover by checking the content against other sources. 84% cross check vendor content against other sources. 33% don’t typically look at vendor-provided content because it is often [...]
Continue reading...6 Dangerous Do-It-Yourself Marketing Applications
Have you noticed the explosion in applications to help you do your own marketing? Most are great tools. In concept they lower costs and make it easier for smaller companies to run big-company marketing programs. Unfortunately, as things become cheaper and easier to do, they also become more poorly done. At Clicks ‘n Conversions we [...]
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25. February 2011
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Written by: Susan Tatum