Archive | January, 2011
One-Hour Marketing Starts Today
Last week I announced a series of short articles to show business owners how to build a basic marketing program spending just one hour a week. The guys at the Cranking Widgets blog convinced me to run the series on their blog. It starts today and will run every Monday until, well, whenever. Today’s post [...]
Continue reading...News you can use – week of Jan 23
U.S. Paid Search Budgets Forecast To Rise 15% Marketers will increase search budgets again in 2011. Small- to-mid-size advertisers are expected to increase budgets on Yahoo / Bing to begin to take advantage of potential volume and stronger return on investments on the new platform. Via MediaPost … Small Businesses Planning Techie Marketing According [...]
Continue reading...When Marketing is a Waste – Part 1: Your Sales People Can’t Sell
Recently we did our job so well, we got fired. Yep. We increased leads and lowered the cost per qualified lead. We built a marketing machine that monthly delivered more than twice the number of qualified leads our client had ever received without them spending one dollar more. But something went terribly wrong. While we [...]
Continue reading...One Hour Marketing Intro
“The most effective way to do it, is to do it.” Amelia Earhart As I was writing yesterday’s article on Finding Time for Marketing I began to wonder about the minimum amount of time a business owner has to spend on marketing to actually make something happen. Can enough be accomplished in just an hour [...]
Continue reading...Finding Time for Marketing
Lately I’ve been talking a lot about getting your marketing program started or focused or accelerated – whatever your company needs in order to make your 2011 revenue goals. Maybe it’s just that first of the year thing. As you might imagine, I hear a lot of excuses about why marketing is slow to happen. [...]
Continue reading...News you can use – week of January 16
Business Development and Marketing a Priority For Small Business An overwhelming majority of small business owners plan to spend money on their business in 2011, according to a new survey by Manta. 47% have prioritized marketing and sales as their top spend, with 24% noting business development as top priority and 23% opting for marketing [...]
Continue reading...A kick in the butt for unfocused marketers
Since you’re reading a marketing blog, I’m going to step out on a limb here and bet you know you can and should be getting more action from your marketing dollars. And if you’re like a lot of business owners I talk with, you’re avoiding it because you don’t know what to do first. Lucky [...]
Continue reading...How to start marketing your business
Do you, like a heck of a lot of business owners, have marketing somewhere on your list of things you must do? Well, your list is right. You need to get started. Maybe you’re having trouble deciding where to begin. No problem. Read on for an ordered list that should bring some clarity to the [...]
Continue reading...When to start marketing
Over the years I’ve noticed a common thread in the appearance of marketing on a business owner’s priority list. It coincides with the sales team maxing out their ability to produce enough leads through personal contacts and networking. This is true even if the “sales team” is the business owner alone. From this perspective, it’s [...]
Continue reading...News You Can Use – January 14, 2011
Trade Shows Trading Up If your marketing programs have included trade shows in the past – and you found them to be a good value – you might be interested to know they’ve taken a positive turn. The Center for Exhibition Industry Research (CEIR) announced that Q3 2010 indicates positive growth in all metrics for [...]
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31. January 2011
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Written by: Susan Tatum