10. November 2010
Written by: marketinglure
Ah, there’s nothing like an election to get me thinking about all the things I hate about marketing. While a tiny part of me admires the clever people running political campaigns, mostly I am sickened by what I consider to be a serious lack of judgment and respect for the intended audience. Now that the [...]Continue reading...
5. November 2010
Written by: Susan Tatum
Okay. I admit it. I stole that headline from Erika Napoletano at Redhead Writing, and I encourage you to read her article because she reminds us all what our prospective customers and clients would say if they had Erika’s way with words. When I see – as I often do – buzzword-laden content it tells [...]Continue reading...