Archive | September, 2010
CMOs Make the Case for Case Studies
A lot has been written about the importance of relevance when marketing. Yet relevance continues to be an elusive goal, because to achieve it, you need to get inside your customer’s head and engage them at the right time, with the right message. A recent BtoB Online article entitled “Been There, Sold That” included some [...]
Continue reading...3 More Ways to Market Your Website Online and Offline
Want to attract more traffic to your website? Here are a few ideas you may not have considered. #1: Maximize your membership in associations. Most chambers of commerce, trade associations, and professional groups host online membership directories that prospective customers and partners will use to locate candidate companies. Essentially free advertising, you’ll attract more eyeballs [...]
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21. September 2010
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Written by: marketinglure