Archive | April, 2010
Free Report Reveals How Writing Errors Influence Buyer Behavior and Opinions
Hot off the press, Marketing Lure’s report that analyzes how poor writing hurts business is finally ready! Survey participants’ answers (163 in all) should serve as a wake-up call for anybody that does not believe writing errors can kill sales. As you’ll soon discover, people do care, and they will use writing to evaluate and [...]
Continue reading...Your Website on an iPad?
I wrote about mobile devices a few weeks ago in a post called Should Mobile Search Be on Your Radar? In my opinion mobile devices are not yet making a big impact on website traffic to non-local business-to-business sites. But the iPad may change that. We’ll be keeping an eye on it. Meanwhile, aren’t you [...]
Continue reading...7 Reasons You Should Be Using Pay-Per-Click Advertising
1. Pay-Per-Click Advertising Is Profoundly Measurable Having long ago paid my dues in a marketing world where we spent money – big money – based on the loudest (or highest paid) person’s opinion, I have learned to embrace any marketing tactic whose cost and contribution to sales I can measure. Pay-per-click advertising is as measurable [...]
Continue reading...Can Poor Writing Kill Sales? Survey says….
Do you remember the “poor writing” survey I ran during January and February? You know, the one where I ask five quick questions to assess how people react to writing errors in business communication. I’m wrapping up results which will be published by the end of this week. In the meantime, here’s a sneak peek [...]
Continue reading...Paperclip Advertising?
E-marketing is my business so it probably comes as no surprise that I use the term “pay-per-click advertising” fairly often. What is surprising – to me anyway – is the frequency with which I get silence, blank stares or – my personal favorite – “what’s paperclip advertising?” as a response. This isn’t a slam against [...]
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20. April 2010
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Written by: marketinglure