Archive | March, 2010
News You Might Use – March 26, 2010
Male or Female Voice Best for Selling? Doesn’t Make Much Difference A recent Adweek Media / Harris poll found 48% of Americans think a male voice is more forceful and 46% believe a female voice is more soothing; but 69% say so what – neither is more likely than the other to sell them a [...]
Continue reading...Listening to Keywords
One of the beauties of pay-per-click advertising – and organic SEO – is how much you can understand about the potential buyer just by the words they use. TechTarget & Google , in a recent report on Search Behavior of IT Buyers Online During the Purchase Process , clustered keywords into four groups: brand, issue/opportunity, [...]
Continue reading...When It Pays to Be Negative
Yeah, yeah, I know. We should all be positive. Positive thinking rocks. Positive people are the best ones to be around. The universe rewards those who are positive. I even believe a lot of that. But there’s one place I’m positive negative is good. In fact it is critical. It’s the keywords in your pay [...]
Continue reading...IT Buyers and Marketers: Closing the Gap
If you haven’t seen the 2009 report from TechTarget titled “Closing the Gap between IT Buyers and IT Marketers”, you might want to give it a look. There’s some useful information even though the study was conducted in 2008 – which can sometimes seem like forever ago. I suggest it’s still valid now because I [...]
Continue reading...7 Questions to Help You Assess Whether Blogging is Right for Your Business: Part 3 of 3
Three final questions to help you assess whether your company is ready for the blogosphere. Blogger readiness assessment question #5: Who will be the voice in the blog? The biggest benefit corporate bloggers say they get from blogging is recognition as an industry thought leader. Therefore, before you start blogging you’ll want to identify whom [...]
Continue reading...News You Might Use – March 12, 2010
Gartner raises forecast on PCs In its latest preliminary research released last week Gartner said 2010 PC shipments would increase nearly 20% over 2009 while revenue will increase 12.2%. The increase will be driven largely by sales of mobile computers. This is significantly higher than the 13.3% shipment growth and 1.9% revenue growth Gartner projected [...]
Continue reading...Should Mobile Search be on Your Radar?
I don’t have any real data on this, but I figure just about anyone who owns an iPhone or an Android or even a Blackberry has used the device to access a website or search engine. That’s a lot of people. Google sees enough mobile traffic to have invested heavily in making it easy for [...]
Continue reading...7 Questions to Help You Assess Whether Blogging is Right for Your Business: Part 2 of 3
When I started this blog discussion two weeks back, I challenged you to dig deep to find your passion. Today, I’ll raise three more questions to help you assess whether your business is ready for the blogosphere. The final three questions will be covered in my blog post on March 16th. Why bother with blogging? [...]
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26. March 2010
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Written by: Susan Tatum