Archive | November, 2009
News You Might Use – November 27
From the week of November 23 Talk of Exclusive News Corp – Bing Deal Continue Stories continue of Rupert Murdoch’s threat to remove its publications – including the Wall Street Journal – from Google’s search and news pages and provide them exclusively to Bing, which is willing to pay for it. That’s one way for [...]
Continue reading...Giving Thanks
Giving Thanks It’s Thanksgiving week here in the US and like most Americans I’m thinking about all the things I’m thankful for. Naturally, the first things that pop to mind feature my family and friends. But there are a few marketing and business-related subjects for which I am genuinely happy. May not something I’d share [...]
Continue reading...Techniques to Avoid the Rabid Dog Response – Part 3 of 3
Here’s the final in my three-part series on how to market to the human psyche, or to put it another way, how to diffuse the rabid dog response that kicks in when our livelihood is threatened. I know we’re just talking about software, but consider for a moment what your product represents to new prospects. [...]
Continue reading...News You Might Use - Week of November 9
Conversion tracking now easier in Adwords Google updated its Adwords interface making it easier to track conversion activities. In addition to a conversion view letting you see tracking status and accumulated value for each conversion, the new interface also provides a Webpages view that shows how many conversions each of your webpages is getting, and [...]
Continue reading...Don’t Let Length Dictate When You’re Done Writing (the magic of whitespace)
This article was first published December 16, 2008 on the Tatum Marketing blog Make your marketing messages pop tip #2: Avoid the intimidating term paper look-and-feel by keeping your paragraphs brief. I don’t know about you, but I make an unconscious decision to set aside any reading material that (at first glance) looks heavy or [...]
Continue reading...Does Your Website Make Prospects Want to Call?
This article was first published February 4, 2009 on the Tatum Marketing blog I’m fortunate because as I writer I learn so much from the people I interview. A few weeks back I had the pleasure of speaking with an incredibly down-to-earth CEO for a SoftwareCEO exclusive that’s in the works. Clate Mask runs Infusionsoft, [...]
Continue reading...How to Build a Loyal E-Mail Following
This article was first published January 20, 2009 on the Tatum Marketing blog Following up on the blog entry I started on January 6th, today I’d like to wrap up my e-mail marketing tips with six ideas to help build a loyal e-mail following. Build a loyal e-mail following tip #1: Be practical. How many [...]
Continue reading...Do You Play BS Bingo?
This article was first published February 18, 2009 on the Tatum Marketing blog A lot of marketers do without even realizing it. BS Bingo (or as Wikipedia calls it, Buzzword Bingo) is a little game salespeople like to play with our marketing material. To play, all you need is marketing collateral and BS Bingo cards, [...]
Continue reading...3 Things Your Website Should Say About You
This article was first published March 25, 2009 on the Tatum Marketing blog When I was just starting out, I admit I was taken aback when my first big prospect (who came to me through a referral) called and started his conversation by saying, “Yeah, I was looking at your website…” Fortunately, I had put [...]
Continue reading...Exploring the Numbers: Pageviews & Time
Exploring the Numbers: Pageviews & Time For the past two weeks in this column we’ve been looking at website statistics. First we looked at Hits and Visitors and last week we looked at Bounce Rate. Continuing the look at statistics there is a grouping called Pageviews and Average Pageviews. The basic concept of pageviews is [...]
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27. November 2009
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Written by: Susan Tatum