Archive | September, 2009
Looking to the New Year – Conduct a Website Review
This article was originally published on the Tatum Marketing Technology blog on December 25, 2008. Another in a series of articles on Search Engine Optimization and Web Marketing in Plain English from Eric Gerds. As we come to the end of 2008 it is important to look back not just on friends and family but [...]
Continue reading...Simple Changes Drive More Prospects through the Pipeline
This article was originally published on the Tatum Marketing Technology blog on April 22, 2009. Last month one of our clients, Adam Washington (not his real name), achieved a 24% increase in website visitors signing up for a demo of his software. He did it basically overnight and without spending an extra dollar to drive [...]
Continue reading...B-to-B Website Re-Design: Advance with Caution.
This article was originally published on the Tatum Marketing blog on August 12, 2008. According to some highly reliable research I read recently but can’t put my finger on right now, a very large percentage of B2B companies are planning to update or replace their websites within the next 12 months. It’s a good thing [...]
Continue reading...B2B Online Advertising – You Need to Change the Default Settings
This article was originally published on the Tatum Marketing Technology blog on July 29, 2008. If you’re involved in online advertising, you’re probably using paid search marketing (ie, pay-per-click advertising) and I’ll bet you’re adverting on Google Adwords, Yahoo Search Marketing and/or MSN adCenter. All three of these popular search engines have designed in a couple [...]
Continue reading...How to Protect Yourself Against Click Fraud
This article was originally published on the Tatum Marketing Technology blog on February 4, 2009. Pay-Per-Click advertising may well be your best bet for generating leads in this (and any) economy, but you have to be careful. I was reminded of this last week when I read Click Forensics announcement that US click fraud reached [...]
Continue reading...2009 B-to-B Marketing Spending – How Do You Compare?
This article was originally published on the Tatum Marketing Technology blog on June 4, 2009. Curious about how other business-to-business marketers are investing marketing dollars in 2009? Here is some info that will interest you. This comes from a study, “B-to-B Marketing in 2009: Trends in Strategies and Spending,” conducted at the end of 2008 [...]
Continue reading...How to Waste Money on Marketing – Tip #17
This article was originally published on the Tatum Marketing Technology blog on May 20, 2009. As many of you know, I have a tendency to get very cranky about money being wasted on marketing. It’s just so dumb. With all the tools at hand for tracking, measuring, and optimizing marketing campaigns, there’s no reason to [...]
Continue reading...Do You Really Need to Generate More Leads?
This article was originally published on the Tatum Marketing Technology blog on March 4, 2009. At first glance, the title of this article might seem ludicrous. What growing business doesn’t need more leads? The key to the title question is the word “generate”. In my experience, both business owners and marketers tend to focus marketing [...]
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30. September 2009
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Written by: Eric Gerds