Clicks 'n Conversions Blog

This article was first published  November 29, 2007 on the Tatum Marketing blog

1. Have you identified your ideal prospects and focused your attention on attracting and developing these prospects?
2. Are you clearly differentiating yourself from the competition and does your messaging reflect this?
3. Have you defined the stages of your prospects’ buying process and created marketing responses to meet the prospects’ needs at each stage?
4. Are you focusing your demand generation efforts on establishing a marketing relationship and not trying to force a premature conversation with your sales team?
5. Do you qualify your marketing leads before you pass them on to your sales team?
6. Do you have a process for developing leads that aren’t yet ready for sales?
7. Have you established a clear understanding of how each of your marketing tactics contributes to the entire marketing process?
8. Have you automated the labor intensive activities that are easily automated?
9. Have you properly established your credibility?
10. Are you consistently measuring results and testing to achieve better response rates?