Two weeks ago, we saw how a low-cost PR distribution service compared to a free distribution service. Today we continue the story and review lessons learned.
What effect, if any, did the press release have on website traffic?
The second chart answers this question.
Both the total number of visitors and total number of unique visiting [...]
6. July 2010
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“I’m too small.”
“It’s too expensive.”
“I don’t see the value.”
“We don’t have anything newsworthy to write about.”
These are just a few of the comments I hear from clients when the subject of PR comes up. Most people still believe that press releases are only for large corporations with deep pockets. But it’s time to put away [...]
15. June 2010
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Sometimes it’s true — you get what you pay for.
After trying many free press release services, I’ve come to the conclusion that most are not worth the time and aggravation.
However, there are a few freebie PR sites that I consider a cheapskate marketer’s dream. Here are three of my favorites.
To make my list, [...]
20. April 2010
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Hot off the press, Marketing Lure’s report that analyzes how poor writing hurts business is finally ready!
Survey participants’ answers (163 in all) should serve as a wake-up call for anybody that does not believe writing errors can kill sales. As you’ll soon discover, people do care, and they will use writing to evaluate and judge [...]
16. April 2010
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I wrote about mobile devices a few weeks ago in a post called Should Mobile Search Be on Your Radar? In my opinion mobile devices are not yet making a big impact on website traffic to non-local business-to-business sites.
But the iPad may change that. We’ll be keeping an eye on it.
Meanwhile, aren’t you curious to [...]
14. April 2010
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1. Pay-Per-Click Advertising Is Profoundly Measurable
Having long ago paid my dues in a marketing world where we spent money – big money – based on the loudest (or highest paid) person’s opinion, I have learned to embrace any marketing tactic whose cost and contribution to sales I can measure. Pay-per-click advertising is as measurable as [...]
6. April 2010
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Do you remember the “poor writing” survey I ran during January and February? You know, the one where I ask five quick questions to assess how people react to writing errors in business communication.
I’m wrapping up results which will be published by the end of this week. In the meantime, here’s a sneak peek to [...]
5. April 2010
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E-marketing is my business so it probably comes as no surprise that I use the term “pay-per-click advertising” fairly often. What is surprising – to me anyway – is the frequency with which I get silence, blank stares or – my personal favorite – “what’s paperclip advertising?” as a response.
This isn’t a slam against anyone [...]
26. March 2010
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Male or Female Voice Best for Selling? Doesn’t Make Much Difference
A recent Adweek Media / Harris poll found 48% of Americans think a male voice is more forceful and 46% believe a female voice is more soothing; but 69% say so what – neither is more likely than the other to sell them a car [...]
24. March 2010
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One of the beauties of pay-per-click advertising – and organic SEO – is how much you can understand about the potential buyer just by the words they use.
TechTarget & Google , in a recent report on Search Behavior of IT Buyers Online During the Purchase Process , clustered keywords into four groups: brand, issue/opportunity, solution [...]
20. July 2010
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Written by: marketinglure