Email Conversion Rates Increase to 2.9% “Conversion rates of commercial email campaigns increased an average of 16.1% in the fourth quarter of 2010, compared with the same period a year earlier, for the strongest conversion rate (2.9%) in two years, according to a new study from the Direct Marketing Association and email marketing company Epsilon [...]
18. March 2011
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News You Can Use – Week of March 14
Email Still Strong; Must Be Relevant “According to a new report from Exact Target and CoTweet, data from “The Social Break-up” indicates 18% of email users say they never open email from companies, and 77% of all US online consumers say they have become more cautious in the past year about giving their email addresses [...]
11. March 2011
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News You Can Use – week of March 7
New Stats for Email Marketers Interesting facts from the Direct Marketing Association’s recently released 2011 Statistical Fact Book include: Midday, between 10 a.m. and 2 p.m., seems to be the best time to send emails. Friday is the most popular day of the week for sending promotional retail emails according to the Fact Book. However, [...]
10. March 2011
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How to Avoid Deadly Marketing Distractions
If you’re like many marketers and business owners I speak with, you may be stalled in your marketing efforts because you’re not sure where to focus next. If so, this article is for you. Even if you’re not exactly standing still, distractions can consume valuable resources and kill your marketing efforts. Here’s how to avoid [...]
4. March 2011
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News You Can Use – Week of Feb 28
Google continues punishing marketers for questionable SEO practices Links to Overstock.com web pages dropped from near the top to page five or six for dozens of common searches as Google penalized the company in part for encouraging college and university websites to post links to its pages. This is the second move by Google in [...]
3. March 2011
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Who’s Your Ideal Prospect?
Banish fuzzy thinking Andy (Parkinson, our CEO) and I sat down yesterday over lunch at Paco’s Tacos to talk about the best market for one of our new services (more on that in a future post). At Andy’s suggestion, we first made a list of qualities a good target market for this service must have. [...]
1. March 2011
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5 Ingredients for Awesome Marketing
Skip the plan – here’s all you need. Instead of worrying about a detailed marketing plan, get your essentials in order and then get going. What do you need for really great marketing? That’s easy. A market A message Some goals A website Action Who is going to buy your product or service? Key word: [...]
25. February 2011
News You Can Use – Week of Feb 21
Social media now affecting Google search … Google is baking “friends” activity on Twitter, Flickr, and other platforms (other than Facebook) into the top search results users see. In some cases, “The social search element will change a page’s ranking — making it appear higher than ‘normal,’” reports Search Engine Land. “The ranking impact will [...]
24. February 2011
Why we don’t do marketing plans
When you don’t want to act, plan. If someone paid me my hourly rate equivalent (HRE) for all the time I’ve spent researching, pondering, debating and writing marketing plans that a) sat on a shelf, b) were outdated the minute they were published or c) never got finished, I’d be back in the 1990s. But [...]
23. February 2011
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Stop wasting money and start winning customers
It’s been nearly three decades (whoa!) since I finished college and started my marketing career; and in that time I’ve seen enough money wasted on marketing to fund a small kingdom. I’ve even wasted a bit of money myself. There was a time when you had no choice but to cross your fingers and hope [...]
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1. April 2011
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Written by: Susan Tatum