I don’t have any real data on this, but I figure just about anyone who owns an iPhone or an Android or even a Blackberry has used the device to access a website or search engine. That’s a lot of people. Google sees enough mobile traffic to have invested heavily in making it easy for [...]
2. March 2010
7 Questions to Help You Assess Whether Blogging is Right for Your Business: Part 2 of 3
When I started this blog discussion two weeks back, I challenged you to dig deep to find your passion. Today, I’ll raise three more questions to help you assess whether your business is ready for the blogosphere. The final three questions will be covered in my blog post on March 16th.
Why bother with blogging? Because [...]
16. February 2010
7 Questions to Help You Assess Whether Blogging is Right for Your Business – Part 1 of 3
When you consider that Technorati already tracks nearly 11,000 technology blogs, you can’t help but wonder if there is room in the blogosphere for another blogger. Besides, Twitter is all the rage, so why not create a following by tweeting out a few 140-character messages?
The answer is simple: IT buyers don’t hang out on Twitter, [...]
10. February 2010
Will PPC Work for You – the Report
Pay-per-click advertising is an awesome marketing tactic for some companies. For others it’s a total waste of time and money.
Last month I mentioned our soon-to-be-published free report called Will PPC Work for Me? I’m happy to tell you it’s now available.
The report gives you a proven formula for deciding whether or not PPC can work [...]
2. February 2010
The Link Between Sloppy Writing and Business
Wow! Who knew that grammar could evoke such passion? Over the past two weeks, I’ve asked groups on several social networking sites, including LinkedIn, Ryze, and bizSugar, to weigh in on the subject of writing errors and its impact to business.
Clearly, there are some people who believe that content should be judged on substance, [...]
29. January 2010
PPC: the Times They Are a Changin’
PPC: the Times They Are a Changin’
As I look today at what it takes to succeed in Pay-per-click advertising and compare it to requirements of the past, I have but one response – Whoa! That’s not my actual response but I never know who’s reading this.
Anyway as Bob Dylan noted many decades ago – the [...]
19. January 2010
Can Poor Grammar Kill Business?
As I read the January 25, 2010 issue of TIME Magazine this past Saturday, I came across an interesting side note in James Poniewozik’s column.
The opinion piece was about the Leno-O’Brien debacle, but in passing he mentioned that one of his neighbors was canceling her daily subscription to the New York Times because it contained [...]
12. January 2010
Website visitor conversion – where to start
Website visitor conversion – where to start
“The best thing is to do the right thing. The next best thing is to do the wrong thing. The worst is to do nothing.”
I have no idea who originally said that. I once had a boss who used it frequently. And boy is it true with conversion optimization.
Since [...]
8. January 2010
News You Might Use – January 8, 2010
News You Might Use – January 8, 2010
From the week of January 4, 2010
2010 Outlook projects increase in tech buying
InformationWeek’s recently published Outlook 2010 indicates good potential for growth in spending on customer-facing projects (45%), apps to support sales (31%), apps or systems to support new or expanded product lines (31%), apps or systems to [...]
6. January 2010
Will Pay-Per Click work for you?
Will Pay-Per Click work for you?
Happy New Year everyone!
In the 4th quarter of last year we began getting more than the usual amount of contact from companies interested in trying pay per click – whether for the first time or after a less-than-successful previous attempt. This increased interest is not terribly surprising given a number [...]
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4. March 2010
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Written by: Susan Tatum