Clicks 'n Conversions Blog

PPC: the Times They Are a Changin’
As I look today at what it takes to succeed in Pay-per-click advertising and compare it to requirements of the past, I have but one response – Whoa! That’s not my actual response but I never know who’s reading this.
Anyway as Bob Dylan noted many decades ago – the [...]

Website visitor conversion – where to start
“The best thing is to do the right thing. The next best thing is to do the wrong thing. The worst is to do nothing.”
I have no idea who originally said that. I once had a boss who used it frequently. And boy is it true with conversion optimization.
Since [...]

Will Pay-Per Click work for you?
Happy New Year everyone!
In the 4th quarter of last year we began getting more than the usual amount of contact from companies interested in trying pay per click – whether for the first time or after a less-than-successful previous attempt. This increased interest is not terribly surprising given a number [...]

The Secret to Action-Oriented Marketing Measurement
Last week I wrote about the marketing metrics we track at Clicks ‘n Conversions and I promised to share the secret to developing a tracking system that drives change. Well, here it is: to be truly useful, a marketing measurement system must do more than just track where you are [...]

I was reminded again yesterday how quickly a neutral opinion about a company can turn sour when marketers choose to focus on list size.
For whatever reason, my name was added to a non-profit’s prospect database after a prior working relationship I had with them. Since that time, I’ve received e-newsletters (which I unsubscribed to), e-mail [...]